Who’s really behind the LiveOps curtain?

Ever wondered who’s really behind the LiveOps curtain?

In free-to-play mobile games, LiveOps is where revenue is made, players are retained, and content never sleeps.

But the magic doesn’t happen on its own.

From strategic minds to sharp analysts, from the ones who write copy to those who ship code, it takes a village.

I created this visual guide to break down key roles in LiveOps teams: what they do, how they collaborate, and why every one of them matters.

✅ Use it to review your current setup
✅ Share it with your team
✅ Or pin it as a reference if you’re building a LiveOps function from scratch

📌 Bonus Tip #1: Always assign a LiveOps owner per event. When everything’s everyone’s job, nothing gets shipped on time.

📌 Bonus Tip #2: QA in LiveOps isn’t optional. One broken timer or misconfigured segment can tank revenue and player trust.

📌 Bonus Tip #3: Want a smoother LiveOps pipeline? Sync with marketing early. Surprises are great in games — not in promos.