How to improve your mobile game metrics?

How to improve your mobile game metrics?

From retention to monetization, here’s what the best teams focus on:

1. 🎮 First-Time User Experience
• Focus: D1 retention, tutorial completion
• Keep tutorials short, clear, and rewarding
• Add early premium rewards or bonus levels
• Avoid aggressive monetization or long tutorials

2. ⏱ Short-Term Engagement
• Focus: D3–D7 retention, level churn
• Build clear player progression
• Use daily quests, upgrade systems, progress bars
• Make progression feel valuable, not trivial

3. 🔁 Long-Term Engagement
• Focus: D30–D90 retention, sticky factor
• Introduce long-term goals and meta layers
• Add global maps, leaderboards, customization
• Balance grind with meaningful rewards to prevent burnout

4. 🕹 Core Gameplay
• Focus: Session length, playtime
• Polish mechanics and controls
• Add dynamic difficulty, diverse enemies, win streaks
• Strong core loop is essential—don’t patch it later

5. 💰 IAP Monetization
• Focus: Conversion rate, ARPU, ARPPU
• Offer personalized deals, appealing starter packs
• Use scarcity, bundles, and player segmentation
• Avoid aggressive pricing—hurts retention

6. 📺 Ads Monetization
• Focus: CPM, fill rate, ads per player
• Place ads at natural pauses with small rewards
• Consider RV ads and no-ads offers
• Intrusive ads = player churn

7. ⚖️ Game Balance
• Focus: Difficulty curve, win/loss ratio
• Add resource sinks but allow free paths
• Use adaptive difficulty, soft/hard currency systems
• Don’t balance everything to average—keep choices meaningful

8. 👥 Social Features
• Focus: Social engagement, community activity
• Make player interactions easy and rewarding
• Add clans, PvP, and referral programs
• Excessive pressure can push away casual players

9. 🗓 Live Ops
• Focus: Event participation, ARPDAU, DAU
• Keep events fresh and motivating
• Study competitors, run seasonal content and tournaments
• Too many events = burnout