Hyper/Hybrid-Casual Puzzle had a banner Q1

Hyper/Hybrid-Casual Puzzle had a banner Q1. 🍾
𝗖𝗼𝗹𝗼𝗿 𝗕𝗹𝗼𝗰𝗸 𝗝𝗮𝗺 (Rollic) and 𝗔𝗹𝗹 𝗜𝗻 𝗛𝗼𝗹𝗲 (Homa) have gone Super-Saiyan.

From Feb to March,
• Color Block Jam 2x’d IAP Rev
• All In Hole grew by 50%

This drove Hyper-Casual category IAP up 35% MoM. 😮

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻, and what can we take away?

• AppMagic‘s latest blog post is worth a read; digs into how the top Hyper/Hybrid-Casual games exploded in Q1 and some of their product-side strategies.

• According Appmagic’s Ad Intelligence, it looks like both games hyper-scaled their UA creative pipelines via AI tools.

If folks are interested, I’ll do a deeper analysis on these two games’ Q1 growth. 👋 Reply with “𝘊𝘰𝘭𝘰𝘳 𝘉𝘭𝘰𝘤𝘬 𝘑𝘢𝘮” or “𝘈𝘭𝘭 𝘐𝘯 𝘏𝘰𝘭𝘦” if interested.

Meanwhile, May the odds be ever in your favor. ✌️