About the author
John Wright
With over 11 years of experience in the AdTech/Gaming industry, I am passionate about creating engaging and profitable mobile games that reach millions of players worldwide.
$50B move with Saudi Kingdom’s Vision 2030 strategy.
Well, if you’re among the handful of people who haven’t heard yet, reports suggest that Saudi Arabia’s PIF, along with a few private equity firms, is looking to acquire Electronic Arts (EA) for around $50 billion and take it private.
As part of the Kingdom’s Vision 2030 strategy, this move makes a lot of sense. It reflects both a deep passion for sports, including the growing potential of esports, and a broader ambition to build a stronger entertainment and gaming footprint globally.
Could this impact EA’s less sports-focused divisions? Possibly. Probably. And it wouldn’t be surprising if some parts were eventually spun off. But right now, it’s all speculation.
If it happens, though, EA would become the crown jewel in PIF’s gaming portfolio, another infinity stone to sit alongside investments in Niantic, Inc. and Scopely.
Definitely one to watch closely.
