Step-by-Step Playbook for Hybrid Casual

Turbine’s Step-by-Step Playbook for Hybrid Casual Development 👇

✅ 1. Find talented dev team in India, Turkey, Ukraine, Malaysia, Romania or Poland. 😆

✅ 2. Build ‘core gameplay prototypes’ in service of core gameplay ads, until you find < $1 CPI in US iOS FB.

✅ 3. Assume you will repeat #2 many, many times. If you can produce ads without prototypes, all the better.

✅ 4. Commit to one (or more) of the six proven IAP econ structures most appropriate for your core GP.

✅ 5. Prove D1 retention with 30m gameplay (Tier2-3 Geos, aOS) of 35%.

✅ 6. Prove D7 retention with 120m gameplay (Tier 2-3 Geos, aOS) of 15%.

✅ 7. Implement RVs, Interstitials, basic IAP, HC sinks as per econ model in #4.

✅ 8. Optimize for D7 payback of 50%, D30 of 100%.

✅ 9. Assume you need to attempt the above 3-5 times, while building expertise and a library of reusable systems, before finding your first scalable product.

✅ 10. Once you find it, source as much help, muscle, expertise, liquidity, unfair advantage as you can to retain first mover advantage vs. the inevitable fast-follows.

Good luck! ✌️

PS – If you want to do the above 2x+ faster, we’re here to help 👍