Royal Kingdom: Search Rank Defensibility

🕵️‍♂️ So, I had a hunch…

Part of me wondered if 𝘙𝘰𝘺𝘢𝘭 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 was launched (at least in part) as a search defense strategy — a way for Dream Games to own both the #1 and #2 slots in App Store results for “Royal Match” –adjacent keywords.

Did some digging and looks like the answer is no…

But it’s worth sharing why!

According to Apptweak data, ranking #2 nets just 6.6% of the installs that the #1 result gets.

(Conversion drops from 27% to just 1.8% 😬)

So even if 𝘙𝘰𝘺𝘢𝘭 𝘔𝘢𝘵𝘤𝘩 and 𝘙𝘰𝘺𝘢𝘭 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 are effectively “flanking” each other in search… #1 and #2 for each other’s title keywords, the value of owning those #2 slots looks pretty modest.

So, scratch that theory…

Still, it’s 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 #1 for as many relevant keywords as possible.

Rank 1: 27% CV
Rank 2: 1.8%
Rank 3: 1.13%
Rank 4: 0.9%
Rank 5: 0.57%

In other words, the Rank 1 result receives ~ 80% of the search installs for a given keyword. 😅

The 80/20 principle strikes again  ⚡⚖️⚡