Literal map of who loves your IP, broken down by age and gender?

What if you had a literal map of who loves your IP, broken down by age and gender?

Japan does. And it may change how companies think about fan engagement, content, and monetization.

This “推し活MAP” (oshi-katsu = fandom activity) from XTrend Nikkei plots over 300 popular IPs including games, anime, VTubers, dramas, and YouTubers, on a two-axis graph of:

📊 Average age of fans (Y-axis)
🚻 Gender skew (X-axis)

What’s striking is how specific the segments are:

– Uma Musume is popular with men in their late 30s
– Project Sekai skews female in their 20s
– Monster Strike has a core audience of men in their mid-40s
– Touken Ranbu draws women in their late 30s
– YouTube streamers and sports cluster around younger men
– Dramas and 2.5D stage plays appeal to older women
– Otome and rhythm games dominate the bottom-right quadrant

Why does this matter?
Because every genre, every IP, and every fanbase tells a different story.
This kind of data helps you speak to the right people, in the right way, at the right time.

More granular data unlocks better:
💡 Audience segmentation
🎯 UA targeting
🛍 Merchandising strategies
📈 LiveOps and content pacing

And maybe most importantly, it shows the value of understanding the real humans behind your DAUs.

I’d love to see more of this kind of demographic mapping outside Japan.