How many times can you repackage the same roguelike formula?

How many times can you repackage the same roguelike formula and still top the charts?

If you’re Habby, apparently over and over again!

If you’ve followed the poncle Vampire Survivors craze or mobile roguelikes in general, you might think we’ve seen it all by now. But Habby keeps proving there’s still more room to explore with thoughtful and innovative iteration.

From Archero to Survivor.io to Capybara Go, they have built a roguelike portfolio that’s surprisingly consistent, but each one evolves the formula in ways that feel deliberate and layered, not repetitive.

Every game pulls from the same genre roots: tight loops, RNG-based power-ups, session-based progression, but reinvents the experience just enough to feel fresh and mobile-native.

Archero nailed the formula early: randomized upgrades, one-thumb control, and that “just one more run” energy, even serving as an inspiration for Vampire Survivors.

Survivor.io then took their own spin on the game and turned it into a dopamine machine with auto-combat, crowd-smashing chaos, and short bursts of play.
Capybara Go strips things back even further, dressing roguelike progression in idle clothing but keeping the underlying compulsion loop intact.

These are not clones. They are intentional iterations, subtle shifts that make each game better tuned for how people actually play on mobile.

If you’re building in this space, Habby’s catalog is a masterclass in how to reuse a formula without burning it out. 🔥

Any other studios you think are mastering genre iteration like this? 🎮