Copy-paste LiveOps don’t scale across regions, they flop

Copy-paste LiveOps don’t scale across regions, they flop

Century Games found that out fast when what worked in the U.S. didn’t move the needle in Japan or Korea.

Their answer?
ThinkingEngine’s multi-level cohort analysis. Century Games customized its LiveOps strategy across key regions with real-time personalization.

Phase 2 (of 3):
✅ Personalize monetization offers – Adjusting pricing, bundles, and offer timing based on how players in each market converted. What worked in the U.S. wasn’t what drove purchases in Japan.

✅ Event rewards players want – Reward structures were changed based on player behavior in each region, ensuring that incentives aligned with local engagement trends and player motivations.

✅ Regional LiveOps scheduling – Tailored LiveOps is key in scaling globally. Event timing and cadence were localized around regional play patterns and activity peaks to maximize participation and spend.

The payoff? Higher engagement and spend across key markets.
🇺🇸 The U.S. alone made up 35% of total revenue
🇰🇷🇯🇵🇹🇼 South Korea, Japan, and Taiwan brought in major gains with unique LiveOps strategies

Whiteout Survival didn’t just go global, it localized at scale. By tailoring LiveOps to each market, Century Games built regional momentum that translated into sustained global performance. Instead of treating LiveOps as a static system, they used real-time insights to evolve with player behavior, launching relevant events, region-specific offers, and optimized engagement loops that kept players coming back.

This agile, data-first approach is what helped Whiteout top the charts in 25+ countries and maintain growth well beyond the typical launch window, turning initial traction into long-term success.

The next question was: how did they find and reach the right players while spending intelligently?
Stay tuned for Phase 3: performance marketing at scale without wasted UA spend.