Last Sunday, I asked you: "What does the gaming industry need most right now?"The post received 600+ comments from youThe most liked comment was from Cole:"Stop-making-games-to-appeal-to-shareholders-and-get-back-to-making-games-that-appeal-to-players" (It's the longest word in English!)For the rest, I generated a word cloud.Let’s spread this transformative vibe.
10 signs players spot a disappointing game. (Add your 🚩 red flag if I missed any)• Graphics over Gameplay• Something-Killer• Future Promises• Buggy Launch• Radio Silence• No Reviews• Pay-to-Win• Asset Flips• Price Drop• No BuzzAnything that makes a player not care ↳ 𝙞𝙨 𝙖 𝙗𝙖𝙙 𝙨𝙞𝙜𝙣.Games excel when players care about detailsIt shouldn’t be there if players don't care.
Today is my birthday, and I want to host a small-talk party in a gamer's way. Let's mix and mingle! 🙌 Share your gaming evolution or where you prefer to be now. I'll start first:Casual Gamer ↳ In 1989 with "Nu, Pogodi" (Wolf & Eggs)Fighter Gamer ↳ In the early '90s with Mortal KombatFPS Gamer ↳ In the mid '90s with DOOMSports Gamer ↳ In the late '90s with FIFA, NFL, NBARPG Gamer ↳ In the mid 2000s with World of WarcraftPuzzle-Platform Gamer ↳ In 2007 with PortalAction/Adventure Gamer ↳ In the late 2010s with HorizonSlow-Vehicle Shooter Gamer (NOW) ↳ With World of TanksWhat's your gamer vibe right now? Let me know below ⬇️
This day has finally arrived! 50% of Baby Boomers are playing games.(Newzoo’s Global Gamer Study 2024)That’s why your business can't afford to ignore gaming across all generations.🟢 Untapped market potential:• 3.7 Billion players,• 15 hrs/week on games,• 54% vs 46% male/female.🟢 Industry giants are diving In:• Nike x Fortnite,• Dior x Gran Turismo,• Pizza Hut x EverQuest,🟢 Today's gamers are tomorrow's: • business partners, • valued customers,• Innovative employees.🔴 Companies that understand Gamers are winning this Game!***Repost ♻️ for all generations of gamers.Follow Sergei Vasiuk for more.
Sorry gamers… but I have to say this! Not everyone is familiar with the inner workings of game development.Sure, I can guess the recipe for Oreo cookiesBUT!Outside the factory, guesses turn to crumbs.Absolutely, you’ve got every right to critique the games you buy.Just sprinkle a little respect for the developers in your feedback.TRUST ME! Launching a 'bad' game is never the goal. Behind every release is a squad of genius devs, even if it misses.It's the collective effort of hundreds, sometimes thousands.Who rigorously polishes 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚: • 2D Artist → every pixel• QA Tester → every bug• Narrative → every story• VFX Artist → every spark• UI Designer → every icon• Localizator → every letter• Recruitment → every hire• Rigging Artist → every joint• Prop Designer → every asset• Concept Artist → every sketch• Market Analyst → every trend• Casting Director → […]
Want to keep your players engaged? Let’s play a Boggle game for game devs.Let me show you how to useThe ABCs of Engagement.What to make your players 𝗛𝗔𝗣𝗣𝗬?𝗛 → Habit ↳ Encourage regular visits.𝗔 → Accessibility ↳ Make it easy to start but hard to master.𝗣 → Personalization ↳ Let players customize their experience.𝗣 → Purpose ↳ Connect with like-minded players.𝗬 → Yearning ↳ Great anticipation for future content.Engaged players ❤️• Spread the word to attract new players.• Feel part of the team, enhance the game.• Create their own content using your game.Game devs, what’s your fav letter/word ❓
20 metrics all game devs should hold close. (there are more, but I’ll keep it simple)First, remember 3 core pillars:1. New Players ↳ How you acquire your audience.2. Active Players ↳ How you retain your audience.3. Paying Players ↳ How you monetize your audience.Second, there’s no one-size-fits-all set ofmetrics, but here's the truth:20% of your game’s metrics drive80% of your game’s performance.Here are the 20 most important metrics:📊 Acquisition Metrics• New Daily or Monthly Active Users• CPA (Cost Per Install/Login/Battle)• Fraud Share: Invalid ad metrics• New Players Retention Rate• New Players Churn Rate• K-Factor: Viral growth📊 Retention Metrics• Daily/Monthly Active Users• 1, 7, 30 Day Retention• Session Length• Session Count• Churn Rate• Lifetime📊 Monetization metrics• LTV: Revenue over player Lifetime• ARPPU: Revenue Per Paying User• Daily/Monthly Paying Users• Average Transaction Value• ARPU: Revenue per User• Number of Transactions• Payer Retention• […]
You can make Millions at a price point of $0. Want to run a freemium model in your game?TRACK THESE 12 AREAS:• Revenue• Structure• Frequency• Conversion• Payer Ratio• Subscription• Paying Users• First Payment• Currency Flow• Advertisement• Payer Retention• Currency BalanceIt helps you address questions like:• How much are my users willing to spend?• What % of users see value in spending?• How can I increase payer retention?Complex variations may include metrics by item type, payment methods or stores.I hope this helps!Please repost! ♻️ Appreciate it.Anything you'd add or take away?Thank you for reposting. ❤️
What connects Game and States Economies? Game economies frame monetization as governance does for business:• Player Trading• Purchase Limits• Dynamic Pricing• Reward Distribution• Virtual Assets Balance• Virtual Resource Funding• Virtual Currency Inflation ControlA Game Design defines ↳ the ecosystem where a game can exist.LiveOps operates↳ this system in the most optimal way. E.G.: LiveOps tracks trades and modifies currency value to stop inflation.Wish to play & learn economy at school 🔥Imagine students learning economics through managing virtual game economies. This approach could revolutionize education, making learning • practical, • engaging, • and fun.
Hey gamers, how would you explain the 80/20 rule so even a kid can understand? What is 80/20 Rule or Pareto Principle? 80% of effects come from just 20% of causes.Let's break it down using a game - Mario 🍄8️⃣0️⃣% of obstacles can be overcome by perfecting jumping skills.8️⃣0️⃣% of enemies are overcome by mastering 20% of tough levels.8️⃣0️⃣% of time savings come from 20% of speedrun techniques.What's your 80/20 rule in your favorite game?
Things no one tells you about being a leader: The weight of building your team.It hit me like a boss fight unprepared:• I’m responsible for this person’s journey.• They need this job to level up in life.• It helps sustain their life.That’s a heavy load to carry.And it changed my perception forever.When I recruited my first 5 devs, our performance tanked."The team isn’t hitting the high scores like it used to," I thought.But then I noticed some power-ups. I:• Had more bandwidth to strategize.• Completed tasks that were way overdue.• Was no longer grinding on day-to-day taskAnd I realized no game dev manager should view hiring or firing as a casual choice.Team members aren’t just NPCs to throw into the fight.And “your playstyle” isn’t the only one.You can’t play solo every raid.You need to trust your team to play their […]
Do you love me? (my wife’s favorite question after marriage)Do you think YES is the right reply?❌ NO!!!A simple YES is not enough.You should explain your YES answer.You should show your EMOTIONS.• Joy• Trust• Passion• Intimacy• Affection• Gratitude• Happiness• Excitement• Compassion• Commitment• …………………….Oh, and one more thing…FOREVER!!!But what was before the marriage?ENGAGEMENT.Engagement is a result of experiencing good emotions over a period of time.𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 = 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗫 𝗧𝗶𝗺𝗲.Here’s why engaged players matter:1. LoyaltyEngaged players feel like they’re part of the team, contributing to game progress.2. Exploration: Engaged players explore and buy various products, boosting your portfolio’s value.3. Advocacy: Engaged players spread the word to attract new players, growing your community.4. Co-Creation: Engaged players leverage your product to create their own product or content.“Too much text, Sergei!” I hear you say.“DO YOU LOVE HER?” ❤️I’ll keep it between us because LinkedIn […]
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