Richard Kos

Colors in Ads = Emotions in Action 🎨 Colors aren’t just a design choice, they’re a psychological trigger.I’ve been exploring how color impacts performance in ads, based on Player Motivations.📊 Around 𝟴𝟱–𝟵𝟬% 𝗼𝗳 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 are based on color. So what if we mapped Player Motivations to Color Psychology and used that to guide ad design?𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱: – Used 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 to generate a matrix of colors per Motivation. – Built a Spider chart to map different emotional tones. – Created color palettes to 𝗔/𝗕 𝘁𝗲𝘀𝘁 Static Banners.Trigger the right Player Motivation for your Ad and start testing, examples below 👇

🥚 Had a long Easter weekend off! So I had some time to play around with 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 and ended up diving into its 𝗧𝗲𝘅𝘁𝘂𝗿𝗲𝘀 functionality.You can blend Textures like Candy or Fabric and combine it with your existing 𝗔𝗽𝗽 𝗜𝗰𝗼𝗻, to create visuals that feel hyper-realistic, tactile, and just way more scroll-stopping.The effects are subtle but powerful, it instantly makes your icon 𝗣𝗢𝗣!🧠 It tricks the brain into thinking the icon is more “real”. 👀 It grabs attention and make your icon stand out. 🎯 And it can lift your store performance without a full rebrand.Check out the slides for a few examples 👇

We did a super fun creative test with Core Loop for World Eternal Online. The goal? Come up with new art styles for the game and see how they perform compared to the original, in terms of audience appeal and campaign results.To bring it all to life, we leaned heavily on AI:🧠 ChatGPT helped us write character prompts🎨 Midjourney turned those into awesome character designs🎥 Pika, Kling and Creatify helped animate everything into ad-ready creativesBut it didn’t stop there.We used the AI art to build dedicated Custom Store Listings on Google Play, complete with unique icons and screenshots for each visual style. Then we ran a Meta campaign to send traffic to each version and measure the differences in audience behavior and conversion rates.The result? Two totally different visual vibes. Two different types of players. Tons of insights for further […]