Get Ready for a Tsunami of Web Shops
Shall We Get Ready for a Tsunami of Web Shops? The recent court ruling in favor of Epic Games, delivered by Judge Yvonne Gonzalez Rogers, just changed the game — literally.Apple can no longer block external payment options or take a cut from out-of-app transactions.This opens massive opportunities for game developers to finally own their monetization stack.Web shops are no longer optional — they’re strategic.We’re talking about reducing commissions from 30% to 3–5% (just transaction costs).That leaves the rest in your pocket.What an impressive boost to your LiveOps strategies!Now you have two smart paths:👉 Lower the price for the same goods — boost conversion.👉 Keep the price, but add bonus content — boost value.Both work. And both should be:✅ Personalized✅ A/B tested✅ Synced to in-game behaviorLook at Mattel, Inc.’s UNO! as a great example.Their webshop mirrors the in-game store, adapts […]