Mariusz Gąsiewski

What's the state of the gaming and non-gaming industries after the first half of 2024? Dive into this presentation for a detailed analysis and summary of key trends (based on Sensortower data).In general:▪ iOS outperforms Android in both gaming and non-gaming revenue. ▪ Following a period of growth, both sectors experienced a sharp decline in June 2024, with Android gaming revenue dropping 15% year-over-year (YoY) 😮.▪ This decline is notable, although it is good to know that June 2023 was also the weakest month of 2023.▪US gaming revenue in June 2024 was particularly weak, decreasing 31% YoY 😮. ▪ However, summarising H1 2024 revenue for both Android and iOS (excluding China) reveals a slight overall growth compared to H1 2023.▪ Most of the gaming revenue growth came from the Strategy, Action, Puzzle, and Casual genres. ▪ In non-gaming, strong revenue […]

It seems to me that there is a lot of discussion about retention rates, conversion rates, growth, data, and design in gaming, although there is much less discussion about users' motivations in gaming.This is especially true when it comes to understanding the motivations of users in different countries. As the data shows that these motivations differ. We often highlight differences in the popularity of different gaming genres in different countries, forgetting that these differences are often the outcome of different motivations.- For example, research on gaming in India has shown that Indian gamers see more value in gaming together (one player is quoted as saying, "I feel better when I play with others. It is a way to interact with people and it is better than playing alone. You learn from other players and you also can teach them something.") […]

I was building reports on various regions, but I wasn't sharing much about Central and Eastern Europe (CEE region), even though I'm from there and work primarily with that region (I added some additional countries too)..  Of course, CEE countries aren't priority markets for most mobile gaming and app companies, but I thought it would be valuable to offer more perspective on our region. For that reason I made it quite detailed (and long as the consequence).➤ CEE countries can be a very interesting niche for many companies, especially smaller ones that struggle to compete in Tier 1 markets.➤ If you are from any of the markets covered by the data (Poland, Ukraine, Romania, Hungary, Czechia, Slovakia, Greece, Croatia, Serbia, Lithuania, Latvia), these reports should be useful for understanding the dynamics of mobile gaming and apps market in your country […]

Mobile gaming and apps are mature and competitive verticals. At the same time, many regions still hold strong potential for significant growth in the coming years. LATAM is one of such regions; particularly within the mobile sector (including mobile gaming, non-gaming apps, and the overall mobile industry).In the last months, I had a lot of discussions around that region. Since a lot of data points about mobile technology, gaming, and apps are scattered across various places, I decided to compile them (similar to how I approached the mobile, gaming non-gaming in previous posts in iOS, Africa, India, gaming overall). It starts with more general data and then it gets more and more detailed.- general data about LATAM- growth of internet and mobile connections (based on many sources)- detailed data about gaming and mobile gaming in LATAM (based on data ai data)- […]

India is a country with strong potential for growth in the coming years, particularly within the mobile sector. This includes mobile gaming, non-gaming apps, and the overall mobile industry. I got a lot of questions about data for this country. Since a lot of data points about mobile technology, gaming, and apps are scattered across various sources, I decided to compile them (similar to how I approached the gaming, iOS, and Africa data in previous posts). It starts with more general data and then it gets more and more detailed.- general data about India- growth of internet and mobile connections- detailed data about gaming and mobile gaming in India- detailed information about apps in India

In recent years, there have been many changes within the iOS ecosystem.✅ What does the current iOS ecosystem look like?✅ How do iOS users differ from Android users?✅ How does iOS perform across different mobile gaming and non-gaming genres?✅ How does iOS data change when we exclude China?✅ In which countries does iOS have a strong presence, and where is it less dominant?✅ What insights can we derive from this data?Industry professionals frequently ask me these questions. After recently analyzing these topics, I'd like to share some data points gathered from various sources.

Africa is a region with strong potential for growth in the coming years, particularly in mobile gaming, non-gaming apps, and the overall mobile sector. Having been involved in several Africa-focused initiatives in the last years (with an emphasis on mobile gaming), I've observed this potential firsthand.However, reliable data about this market can be difficult to find due to its scattered nature. Let's explore what existing data tells us about Africa. I recently conducted some analyses and would like to share some parts of it here. I think it should be useful for some people exploring that region.

How are the gaming and mobile gaming industries performing? What can we see based on the data? This is a common question I receive when talking to industry professionals.I've recently conducted internal and external presentations on gaming, and apps (with a focus on mobile gaming) and wanted to share some data points I've gathered from various data sources.