Lemon Choi

📰 Apple & Tencent's "Peace Treaty" is Here: The big news: Apple has reportedly secured a 15% cut from Tencent's WeChat Mini Game IAPs.This isn't just a fee; it's a new era.- Apple turns a 0% loophole into a massive new revenue stream, showing strategic flexibility amid antitrust pressure.- Tencent pays for stability. It removes the risk of a WeChat ban on iOS and legitimizes its mini-game platform.🤔 What This Means for Us DevelopersFor developers and publishers in the WeChat Mini Game space, it's a classic tradeoff.📉 The Bad: Our margins just shrank. 15% is a significant new cost.📈 The Good: The "grey area" is gone. We finally have clear rules for iOS, ending the uncertainty that held back major investment. Stability has a price.Is this new clarity worth the 15% cost? "A Tencent spokesperson declined to comment, and Apple […]

While the world watches 4X and hybrid casual, a coup has been staged in the WeChat mini-game arena. If you're not paying attention to Tower Defense (TD), you're missing one of the biggest stories in mobile gaming right now.The proof? In Q2 2025, the #1 top-grossing WeChat mini-game wasn't a 4X or Casual title. It was 《向僵尸开炮》 (Bangbang Survivor), a brilliantly addictive Tower Defense x Roguelike hybrid.This isn't just a fluke. It's a market-defining event. Bangbang Survivor didn't just climb the charts; it decisively pushed the global 4X titan 《无尽冬日》 (Whiteout Survival) into third place. This signals a massive shift in what succeeds at the highest level.For global developers, publishers, and investors, here's the expert analysis on why this is happening and what it means:1️⃣ The Battlefield is Gigantic (and Underrated) Forget the "mini" in mini-games. The WeChat ecosystem is […]