Julie Tonna

✨ Big news: Adobe just dropped GenStudio for Performance Marketing.We talked about AI in marketing at WCIT 2024 / DigiTec.& Adobe is already making moves in this direction. ⚡️1️⃣ AI-powered content on demand: leverage Adobe Firefly & third-party language models to quickly generate ad variations across channels.> Less time waiting for creative iterations.> More time optimizing performance & building the strategy.> Personalize & tailor content to different audience across multiple channels.2️⃣ Staying on-brand effortlessly: built-in checks and a content library mean you can remix and reuse approved assets.> Keep brand consistency on point.3️⃣ Partnerships that matter: Google, Meta, TikTok… they’re all in. Soon, you’ll be able to activate campaigns across platforms with real-time insights to tweak and optimize.> Adjust campaigns based on what's working or not.> Faster reactions to market trends.4️⃣ Data-driven creativity: gain deep insights into what resonates with […]

⚡️ Top 3 must-read reports this week for Mobile App Marketers!1️⃣ Mobile Gaming & Non-Gaming Industry Insights Q1-Q3 2024 by Mariusz GąsiewskiLatest trends and data from the first three quarters of 2024. 🚨 Non-gaming apps have officially surpassed 50% of iOS revenue in Q3 2024, marking a major shift as they now dominate both downloads - 74%, and revenue - 52% (see screenshot)!🔗 https://dub.sh/PRU78eh2️⃣ Advanced ASO Book by PhitureThe most comprehensive guide for mastering App Store Optimization (ASO), packed with all the latest secrets and techniques to boost your app’s visibility, conversions, and growth.🔗 https://dub.sh/1DXtypU3️⃣ Growth Strategies for Subscription Apps 2024 by Neon AppsFind actionable tactics, data-driven insights & unlock the best strategies to boost revenue and retention for your subscription-based apps.🔗 https://dub.sh/6iRzZRQ

🍏 Did you catch the announcement in your inbox this morning?Deep links are here!But what exactly are they, and how can they benefit your app?If you’re looking to increase your performance and user engagement, you should explore Deep Linking with Custom Product Pages (CPPs).📈 Enhanced User Experience💰 Higher Conversion Rates🎯 Better Ad Performance🔄 Increased EngagementDirect users to the most relevant sections of your app to create a seamless journey that aligns perfectly with user expectations. Imagine running an in-app event for your game and highlighting it with Custom Product Pages in the Today tab or Search result campaign. This was already possible. But now with deep links, you can take users directly to the special event — creating a frictionless experience for your players.🔗 Available on devices running iOS 18 and later.Adoption is always slow with new iOS updates, so […]

🎯 Now that UA Society is over and I’ve got your attention… Let’s talk about Soft Launching with Apple Search Ads! Soft launches can be a game-changer for your app or game, and ASA is the perfect platform to make the most of it - especially since you can use the data for App Store Optimisation (ASO).Want more? Check the comments for the recommended geos! 🌍⬇️ Follow the guide ⬇️

📲 iOS 18 is Here: 5 tips to boost your ASO 1️⃣ Leverage customisation 🎨 Make your app icon stand out! > Run A/B tests to see what resonates best with your users. 2️⃣ Focus on screenshots 📸 Apple simplified ASO by removing the need for older device screenshots. > Focus on high-quality visuals. > Test new Custom Product Pages (CPPs) regularly. 3️⃣ Prioritise Push notifications 🔔 Personalization is crucial. > Segment users for timely, relevant messages and boost retention. 4️⃣ Monitor competitors 👀 Competitor keywords, Stories Collections, Developer names, and Apple Arcade games are now better indexed. > Stay ahead by adjusting your strategy. 5️⃣ Prepare for Apple Intelligence 💡 Future-proof your app with personalization features. > Start experimenting today to leverage new trends. 💡 Time to update your ASO strategy for iOS 18.

🎉 What’s new? iOS 18 update of course!iOS 18 brings exciting features and challenges for app developers and marketing teams. Here’s what's new:🖼 Customisation = app visibility challengesWith a full Home Screen and widget customisation, users have more control over app placement. This makes strong ASO tactics—like a memorable app icon—crucial for visibility.✨ Widgets & Control Center: hidden opportunitiesInteractive widgets offer seamless access from Home Screen and Control Center. Apps like Tripsy, HabitKit, Gentler Streak, and Waterllama are leading with engaging widgets.📲 ASO made easierScreenshot requirements have been simplified: iOS apps now need only one iPhone screenshot, and iPadOS apps require just one iPad screenshot. While additional screenshots for various device sizes are optional, focusing on high-quality visuals for the latest devices is key.🔍 App Store Search enhancementsiOS 18 introduces:• Stories Collections in search results.• Better indexing of Developer Names.• […]

🌟 Big News on iOS for App & Game Developers! 🎮📲We all know it: it’s cheaper to keep a user than to acquire a new one.Apple has now made that easier with its new Win-Back Offers feature.For apps & games with auto-renewable subscriptions, you can create special offers to re-engage lapsed subscribers. You can easily configure them in App Store Connect and display them to eligible customers in several key places, including:📍 On your App Store product page📍 In personalized recommendations and editorial selections on the Today, Games, and Apps tabs📍 Directly within your app or game📍 Via direct links you share through your own marketing channels📍 In Subscription settingsWith this new feature, you can:✔️ Determine customer eligibility✔️ Select regional availability✔️ Choose the discount type (Pay as You Go, Pay Up Front, or Free)We will start seeing these offers this […]

💡 7 Essential Lessons from My Time at Apple 🍏 Looking back on my time at Apple, I’ve learned a 𝐭𝐨𝐧. And I want to share it with all of you, because as we say: “𝑆ℎ𝑎𝑟𝑖𝑛𝑔 𝑖𝑠 𝐶𝑎𝑟𝑖𝑛𝑔”. Here are seven key takeaways that really made a difference for me: 1. 🤝 𝐿𝑒𝑎𝑟𝑛 𝑓𝑟𝑜𝑚 𝐸𝑣𝑒𝑟𝑦𝑜𝑛𝑒: Whether it’s your peers or the higher-ups, everyone has something to teach you. Grab every chance to learn and grow. 2. 🔍 𝑆𝑡𝑎𝑦 𝐶𝑢𝑟𝑖𝑜𝑢𝑠: Always be asking questions and looking for new insights. Curiosity keeps you moving forward and finding better ways to do things. 3. 🌟 𝐿𝑒𝑎𝑑 𝑏𝑦 𝐸𝑥𝑎𝑚𝑝𝑙𝑒: Great leaders show others the way through their actions. Walk the talk and inspire with your integrity. 4. 👂 𝐿𝑖𝑠𝑡𝑒𝑛 𝑈𝑝: Great communication starts with really listening. Understand where others are coming from to work […]

🚀 Mobile Gaming in 2024: The Rise of “Casualisation” and “Hybridisation” 🎮📱 According to AppsFlyer’s “The State of Gaming App Marketing - 2024 edition,” the mobile gaming industry attracted $29 billion in app install ad spend last year. Here are the Key Trends: 1️⃣ "Casualisation": More engaging casual experiences are emerging, blending simplicity with depth to attract a broader audience. 2️⃣ "Hybridisation": Games are increasingly mixing IAP and IAA models to optimise revenue. • Hypercasual Games: Adoption of hybrid models jumped from 19% to 26%. • Mid-Core Genres: Significant increases in hybridisation were observed in RPGs (+24%), Strategy games (+11%), and Shooting games (+10%). 3️⃣ Platform Divide: Android saw 12% growth in ad revenue, while iOS experienced a 10% decline. In-app purchases dropped 15% on Android and 35% on iOS. Privacy changes, market saturation, and evolving player preferences are pushing […]