AppLovin just launched their new “self-serve” ads manager dashboard.
AppLovin just launched their new “self-serve” ads manager dashboard last week on June 3. HUGE upgrade over the last one, but still not perfect. My notes on each section of the new UI:🤓 Reporting- Major upgrade over V0 w/ more metrics now available- My favorite addition is CTR by ad unit (video CTR, endcard CTR, DPA CTR)- slice the data better now w/ filters. Can now analyze things like this: ROAS on ads w/ vs w/o DPAs- Still missing custom metrics.Things like AOV, conversion rate etc still missing. Add custom metrics & can easily solve for this.- Keep in mind here that AppLovin data is event based, not session based like Shopify. When comparing things like ATC in App dash vs Shopify analytics, you'll have disparity bc of this.- New attribution windows so now we have: 0D, 1D, 3D, 7D, […]