David Vargas

📢𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐩𝐫𝐞𝐭𝐭𝐲 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐚𝐧𝐝 𝐍𝐄𝐖 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 in TikTok Ads!👏🚨 Yesterday I showed a new popup from TikTok and today I bring more news about the same channel! I have to admit it, TikTok Ads team is working hard to make advertisers happier!Let me put it straight by copy-pasting their website:"For a limited time, TikTok is offering a new incentive (the "Incentive") for Smart+ campaigns with a target bid and for which the advertiser has made a maximum of one optimization change each to its bid and targeting. If this campaign exceeds certain CPA or Minimum ROAS thresholds, we will proactively incentivize advertisers with ad credits that they can use within the same ad account."Basically, TikTok is giving ad credits to all the advertisers that test the new Smart+ Campaigns if and when the performance is not as good […]

I can't believe TikTok added this new feature 😲 I tried to increase the budget of a campaign in TikTok Ads today and got this popup.I mean..... a SAN is worrying about their clients and warning them about the loss of efficiency when you scale????This is good man, this is why I think TikTok is offering way more than Meta to their advertisers.

Second painting 🎨 Before reading this, check the first painting here. This time I decided to try different colors and lines as I was working with a different platform.The idea was the same though: Running a single campaign in a country where I barely had traffic and see how organic was affected by my campaign. This time, I even created two campaigns to see if scaling spend could really help to increase organic traffic.This piece is even clearer than the previous one:👉I launch my first campaign and both search and explore grow👉I launch my second campaign and again, both "organic" sources jump👉And the best part, I paused for few days and reactivate later and... the search and explore traffic grew proportionally to the previous period with the second campaignAnd I even took the time to give you exact percentages:-Since first […]

Quick update about the new PROMOTION assets in Google Ads! 𝐃𝐨 𝐲𝐨𝐮 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭? 👇 New feature in Google Ads Well, I could finally test this for one of my client, specifically for a Halloween event which also had special bundles for the users.I created 2 "Promotion" assets which I put in 2 different ad groups which literally got zero clicks (and one of the ad groups was old and spent +$7k during Halloween so the excuse of the new ad group is not valid here)The worst part: the message that says that Promotion asset stats are not available in App Campaign. Then why do they put this in beta for app campaigns?😂 That's all Folks 😂 😂 😂 Sometimes you win, sometimes you learn!

🚨 New feature in Google Ads🚨 I just saw this feature this morning (I am not completely sure if it's new but it is the first time I see this in my account at least) so here you go! 𝐆𝐨𝐨𝐠𝐥𝐞 𝐡𝐚𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐚 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐭𝐨 𝐚𝐝𝐝 𝐚 𝐯𝐨𝐢𝐜𝐞-𝐨𝐯𝐞𝐫 𝐭𝐨 𝐚𝐧𝐲 𝐯𝐢𝐝𝐞𝐨!Google is introducing more AI features gradually and after the introduction of the bumper ads few months ago, we have now the possibility of adding a voice-over in any video from our account or Youtube.As you can see in the screenshot, you just need to select a voice and then write the script that the voice will reproduce.To be honest, some voices are quite natural haha and you have multiple tones of voice. This can be a good feature to give a different approach to all these videos with only […]

Here is the last case I had with 𝐀𝐄𝐌 𝐌𝐞𝐭𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 for mobile gaming since Adjust sent the email about how they were expanding the coverage of AEM on October 9th (check my last post to see that).For some reason, this is the perfect example because one day before this email came, I started one AEM campaign based on purchases and using a 7D CTA window for this client (yes, this is a sweet coincidence that you are all taking advantage off😉) so let's see how the campaign has performed.During the first week of the campaign (08.10 to 14.10), I see the following data on AEM:👉331 installs👉288 signups👉69 total purchasesIf I look at Adjust dashboard (not SKAN), I see:👉178 installs👉171 signups👉20 total purchases If I look at SKAN (keeping in mind that we didn't receive all the postbacks yet), I […]

  𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐟𝐮*** 𝐲𝐨𝐮 𝐮𝐩? 😬 Today I will share a successful and insightful experiment that I have been running for a week with one of my clients.Let's start giving you some context:On September 9th, we started to see a HUGE DROP in organic installs that was affecting to our overall numbers. We didn't change anything in the campaigns, budgets (we were even spending more than the previous month) or the product but we were just having much less installs than usual and also less revenue.I started to analyze the organic performance and saw that from that day on, we started to lose a LOT of important keywords in the top 10. Then, I saw that AppTweak detected an algorithm change (screenshot 1) on September 14th (when all the keywords already dropped).Due to […]