Carlos Pereira

TRACKING RELEASES & TRANSFERS# 1 HALF OF AUGUST, 2024 Hi Hyper & Hybrid Friends! 🤗Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫The first half of August revealed how innovation in mechanics remains the driving force behind the Hybridcasual. 💪💡I highlight 4️⃣ titles of them.✅ “Falling Ball: Calm Music Game” by AmanotesThe market leader in rhythm games (and Cost Center 🔜 GamesCom Asia partner 💕) has launched yet another innovative game! 🌟Taking advantage of the ASMR sensation of a bubble bursting, “Falling Ball” follows the classic falling ball scene from big hits like “Helix Jump” and “Going Balls”.Keeping the neon game art typical of its big hits, the big Vietnamese publisher 🇻🇳 has created a promising game."Falling Ball" was launched by Amanotes on August 1st. 🗓️✅ “Mr Cactus” by VoodooPursuing its goal of becoming the market […]

HIGHLIGHTS OF THE WEEK # 3 WEEK, AUGUST, 2024 Hello, everyone! 🤟Today I'm bringing you some of the games that stood out last week. ✨✅ “Annoying Puzzle Game” by Global Play StudioThe Vietnamese studio 🇻🇳 got off to a great start in the logic puzzle subgenre.Following one of the main market references, Unico Studio's “Brain Test” franchise, “Annoying” brings some innovations. 💡First, game art with realistic cartoons.A gameplay with more than 1 trick per level.And a timer per level (a key strategy for boosting revenue from reward videos). 💰So far the game has been performing well, with over 4MM downloads in the last two months. 📈And do you know what the icing on the cake is? 🤔Global Play Studio is a Cost Center 🔜 GamesCom Asia client! 🫶 🥰✅ “Offline Games - No Wifi Games” by JindobluThe new mini-game app […]

RISING IN THE CHARTS ”TRAIN MINER” BY AZUR In this first wave of Hybridcasual, publishers are focusing on sub-genres. 🔎Idle Arcades (SayGames, Homa, Supercent), Puzzles (Rollic and Voodoo), Runnes (Rollic), Shooters (Homa and Voodoo), Strategy (SayGames and Homa), Life Simulators (Supersonic). And others.However, the giant Azur Games is taking a different path, focusing on games with high polish and depth. 👩‍🎨But with gameplay similar to Hypercasual.This is the case with “Smile Castle”, “SWAT Shooter Police Action FPS”, and “Bunker Wars”.It's no coincidence that they've been referring to their games not as Hybridcasual, but as Hybridcore.In recent weeks, we've seen “Train Miner: Idle Railway Game” blow up to the top of the charts. 📈Developed by FLEXUS, “Train Miner” uses classical tap-and-hold mechanics (e.g. “Helix Jump”), but with Clicker elements and a level system similar to Idle Arcade.This mix has created an […]

TRACKING RELEASES & TRANSFERS# 2 HALF OF JULY, 2024 Hi Hyper & Hybrid Friends! 🤗Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫The last half of July saw fewer games published but with high quality and iteration. 👉🧠I highlight 4️⃣ titles of them.✅ “Park Match” by Supersonic from UnityThe big Israeli publisher 🇮🇱 has taken another step towards Hybridcasual.Following the successful puzzle mechanics of “Block Jam 3D” by Voodoo and with the car theme of "Bus Jam" by Rollic, "Park Match" presents a gameplay innovation. 💡The player must hit three stickmen with the same color in the empty spaces/cars and too correctly select the empty vehicles.In other words, the sequence of empty slots must also be sorted, increasing the difficulty.As a fanatic puzzle gamer, I liked it! 👍Developed by Supersunset Studio, "Park Match" was transferred to […]

NEW HYBRID IS COMING? ”CONQUER COUNTRIES” BY SUPERSONIC In this initial stage of the diffusion of Hybridcasual, the big publishers chose sub-genres to get the first hits. 👍Idle Arcades (SayGames, Homa, Supercent), Puzzles (Rollic and Voodoo), Runnes (Rollic), Shooters (Homa and Voodoo), Strategy (SayGames and Homa). And others.The giant publisher Supersonic from Unity has been delving into a little-explored sub-genre: life simulators. 🤱The main reference in Core is “BitLife” by Candywriter, a game in a quiz format with a fascinating game narrative structure.According to AppMagic, "BitLife" has amassed more than $106 million in IAP revenue to date. 💵Supersonic release "BitLife" in a hybrid-casual version: “Family Life”.Developed by Puffer Studios, "Family Life" is a reward video viewing machine. 👀Beginning its growth stage in November last year, the Israeli publisher's life simulator has so far achieved over $1.3MM in IAP revenue and […]

RISING IN THE CHARTS ”GAME OF THRONES: LEGENDS RPG” BY ZYNGA In recent days, the market has noticed a newcomer at the top of the charts.It’s Zynga’s new release, “Game of Thrones: Legends RPG”. ⚔️This is not the first game in which the American gaming company has used the GoT franchise.In 2019, they launched “Game of Thrones Slots Casino”. 🎰The game has amassed US$222MM in IAP revenue with 8.6MM downloads to date.In this new title, Zynga has mixed GoT with a Puzzle RPG: Match-3 gameplay - a sub-genre similar to its biggest hit, “Empire & Puzzles” (US$1.6Bi).It looks like Zynga is taking a big bet on the game. 💎On the day of the game's release, the company published a trailer starring Kit Harington, one of the main stars of GoT.👇Watch the video trailer below. 👇But it seems that the game […]

TRACKING RELEASES & TRANSFERS# 1 HALF OF JULY, 2024 Hi people! 🤙Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫In the first half of July, we had some exciting innovative games. 💡I highlight 4️⃣ titles of them.✅ “Animal Adventures” by VoodooWith this new title, the big French publisher 🇫🇷 joins the club of “red button” games."Animal" is the "Coin Master" with rabbit. 🐷 ⇒🐰And a board progression system similar to "Monopoly Go", but in a linear layout.The game's polish, both in the game art and the game design, reveals that Voodoo is taking its release seriously. 💎Developed by OHM Games, "Animal Adventures" was transferred to Voodoo's account on July 3rd. 🗓️✅ “Conquer Countries” by Supersonic from UnityThe Israeli publisher 🇮🇱 is taking another step towards Hybridcasual with a game released at just timing (🟦 ⚔️ 🟥)."Conquer" […]

TOP-LIST NEWCOMERS ”ZENLESS ZONE ZERO”, “MINESWEEPER NETFLIX”, AND OTHERS. Last week was filled with new games on the top charts. 🏅I'll talk about some of them below.✅ “Zenless Zone Zero” by HoYoverseThe developer of the big hits “Genshin Impact” and “Honkai: Star Rail” released its new action RPG for iOS, Android, PC, and PS5 last week: “Zenless Zone Zero”.As with previous HoYoverse games, ZZZ begins with incredible numbers. 🤯In five days the game reached almost US$20MM in IAP revenue on the Apple store alone.Among the game reviews, I recommend Harshal Karvande's excellent article on the Naavik blog. 👉 🧠✅ “Schoolboy Runaway - stealth” by Linked Squad“Schoolboy” is a life simulator in which the player is a young man unhappy with his parents.As it says in the store description, “immerse yourself in the role of a schoolchild whom the parents punished […]

TOP SOFT LAUNCH ”WATERPARK BOYS” BY SUPERCENT One of the biggest game publishers at the moment, Supercent, is on the rise with another Idle Arcade.💦 “𝐖𝐚𝐭𝐞𝐫𝐏𝐚𝐫𝐤 𝐁𝐨𝐲𝐬” 🛟Keeping the gameplay and features of the South Korean publisher's previous hits (such as ”Pizza Ready!” 103MM and “Burger Please!” 90MM), "WaterPark" has some interesting differentials.It doesn't have the repetitive tasks typical of an entrepreneurship game.Because the Water Park theme opens up the creation of different and unexpected products/services.From swimming pool 🏊‍♀️ to skiing. ⛷️This simple but meaningful change brings freshness to the subgenre.Another difference was the inclusion of a reward for visiting the publisher's social networks. 📲It's no coincidence that his social networks have a good number of followers.📌 Youtube - 1MM📌 TikTok - 421k📌 Instagram - 314kAnother difference I liked was the inclusion of skins.Enabled by reward videos, the design of […]

TRACKING RELEASES & TRANSFERS# 1 HALF OF JUNE, 2024 Hi there! 🤙Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫In the first half of June, we had some exciting innovative games. 💡I highlight 4️⃣ titles of them.✅ “All in Hole: Sinkhole Sort” by HomaThe French publisher 🇫🇷 has published a new version of its “Attack Hole”, the big hit of the first half of last year, with almost 100 million downloads and developed by RedLine Games. 🏅With the difference of having a fruit theme 🫐 instead of a military one. 🪖But the main difference is the game art, which is more polished and similar to “Royal Match” by Dream Games. 👑In my opinion, this is an attempt to turn the Hole Game sub-genre into a Hybridcasual. 👀Developed by Pilgrim’s Games, the Android version of "All in […]

RISING IN THE CHARTS ”TICKTOCK CHALLENGE” & ”NUT N BOLT SORT” BY ABI GAME STUDIO Vietnamese giant ABI Game Studio 🇻🇳, with more than 3.4 billion downloads in its portfolio, has launched two new Hypercasual games that are booming. 🚀Released on June 5, “TickTock Challenge” is an app with several mini-games inspired by TikTok challenges.A simple, effective idea. 👏To date, ABI’s “TickTock” has amassed 2.7MM downloads, making it into the list of the top 100 free games. 🔝Released on March 8, “Nut n Bolt Sort: Color Puzzle” is a savvy mix of the Nut Screw Puzzle 🔩 trend and the pair-matching mechanics like Mahjong games. 🀄Another excellent game concept. 😎 “Nut n Bol Sort” has reached over 1MM downloads so far. 📈