Screw Master 3D: Hybrid Casual is on Fire

HYBRIDCASUAL IS ON FIRE!SCREW MASTER 3D I got it, again! 💪🎖️In my Tracking Releases and Transfers of November, I highlighted “Disassembly Master”, an innovative Screw Puzzle launched by Supersonic from Unity and developed by EO Games.Renamed to “Screw Master 3D”, this awesome title is blowing the charts! 🔝Yeap! It sounds like a new Hybridcasual hit! ✨As I said in November's post, the main difference of “Scream” is its popular metagame design.At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.However, the Supersonic and EO Game teams have been adding new features. 💡The main new addition is the level collections, which open up new gameplay journeys.It also includes a park that's a little different from the well-known city builder.The park is animated and has collectible pets.The first pet […]

Carlos Pereira February 7

Journal

New Games on the Rise

NEW GAMES ON THE RISE# 5, WEEK, JANUARY, 2025 Hello, mobile gaming lovers! 💓📲I am returning this week with our useful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 These are this week's highlights. 👇➡️ The big publisher Rollic keeps leading the Hybridcasual race. 🏃🏃‍♀️💨 Developed by Gybe Games, the puzzle “Color Block Jam” has been performing very well. Another highlight from the Turkish giant 🇹🇷 is “Timeline Up”. Developed by Mojo Games, “Timeline Up” is one of the Runners released by Hypercasual publishers with the highest IAP revenue in History. 😲 On February 2, it appeared in the 🔝 200 for mobile game revenue for the first time. 🏅 A formidable feat! 👏 As I've said in other posts, the market will explode when publishers consolidate good practices for […]

Carlos Pereira February 6

Journal

Tracking Releases and Transfers

TRACKING RELEASES & TRANSFERS# 4 WEEK, JANUARY, 2025 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 20th to the 26th of January.I've found 21 titles. 💪🔎I highlight 2️⃣ of them.✅ “Magic Paint: Water Color Sort” by FreePlayThe big publisher Freeplay, which has in its portfolio Hypercasual classics such as “Count Master” (300MM down.) and “Twerk Race 3D” (182MM), has released a Water Sort Puzzle with a coloring metagame. 🎨What sets “Magic Paint” apart is the tie-in between the puzzle and the coloring. 🧩 🖼️Once a tube is filled, an animation starts with the paint inside it painting the image.In addition to coloring, the game also has a renovation metagame and other features. 👍With “Magic”, Freeplay joins the Sort Puzzle with […]

Carlos Pereira February 1

Journal

What’s Coming up in 2025?

2️⃣0️⃣2️⃣5️⃣WHAT’S COMING UP? 🤔 ✨ 2024 was the year of Hybridcasual's consolidation. 💫The big publishers have created specific launch programs. 📝Some good development practices have been set, such as the depth of the games, collectibles (e.g. city builder), etc. 🌆Hypercasual studios have structured themselves to develop Hybrids. 👨‍💻👩‍💻And, most importantly, many hits have broken into the charts. 🔝So what can we look forward to this year? 👀To answer this question, I brought the thoughts of three market experts from Supersonic from Unity, Samantha Benjamin (Director of Growth), Igor Bereslavski, and Guy Agiv (Director of Product Design). 👉🧠On the latest SuperMonday, they discussed issues relevant to the industry, such as the current state of the market, the new game development process, how to create deeper content, monetization strategy, and 2025 trends.👇 Go through the slides below and take a look at […]

Carlos Pereira January 23

Journal

HYBRIDCASUAL’S TIMELINE

HYBRIDCASUAL’S TIMELINE 2021/2022First hit Hybridcasual games released by leading Hypercasual publishers, such as “Squad Alpha” & “My Little Universe” (Estoty Riga LLC/SayGames) and “Mob Control” (Voodoo).2023“Hypercasual is dead” (PocketGamer.biz) - Hybrid blows up in the gaming media press. Big Hypercasual publishers run specific launch programs for Hybrids. Hypercasual structured studios are moving towards the Hybrid. Puzzle is hot. Rising new hit titles.2024Good development practices, with consolidated processes (from weeks to months), long-term retention as a KPI, and game design features, such as depth layers, collectibles (e.g. city builder), etc. Hybrid moves into other game genres (e.g. Shooters, Runners, and Simulators). New Hybrid studios.2025LiveOps leaps in quality.Big Hits (+$10MM IAP / month).Take a look at the images below and compare the LiveOps schedule for “Royal Match” and “Block Jam 3D”. I don't believe that the Voodoo puzzle aims to achieve the […]

Carlos Pereira January 15

Journal

‘Pick Me Up’ By SuperSonic

HYBRIDCASUAL STUDIES“PICK ME UP” BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! 🤪Last month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). 💪Among the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM 🤩, I bring you a study of the new game that is starting to be successful, “Pick Me Up”.Developed by Hibox and published by Supersonic, “Pick Me Up” is an excellent case of how to build an IRM game from an everyday theme.The theme of “Pick Me Up” is the car-sharing business (a.k.a. Uber). 🚗📲Hibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! 👏👇 Swipe through the slides below and see similarities between the game and the Uber app. 👇The game has […]

Carlos Pereira December 19

Journal

Releases & Transfers in November

TRACKING RELEASES & TRANSFERS# 1 LIST OF NOVEMBER, 2024 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫November's first list brings releases and transfers to big publisher accounts between Oct 22 and Nov 9.I've found 100 relevant titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Disassembly Master” by Supersonic from Unity.With this title, the big Israeli publisher 🇮🇱 steps into the profitable trend of screw & nuts puzzles. 🔩🧩“Disassembly” follows the mechanics of unscrewing pieces according to the sequence of toolboxes - similar to “Screw Jam” (US$32MM IAP revenue), but in a 3D object.Its main difference is that it features the popular design metagame. 🏠🪑🛏️At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.An innovative, simple proposal. 💡🧠I played it […]

Carlos Pereira November 18

Journal

Hybridcasual Studies: Park Match by Supersonic

HYBRIDCASUAL STUDIES ”PARK MATCH” BY SUPERSONIC Hi, Mobile Gaming Family! 😍Today I bring you an excellent article on jam and sort puzzles (Link here). 🧩The awesome market experts Guy Agiv, Giacomo Maragliulo, and Uri Ron present five top tips for prototype development.With them in mind, in the screenshots below I give a short comparative analysis of the article with the recently launched Hybridcasual “Park Match”, published by Supersonic from Unity and developed by Lecten and Gemo Interactive. 🤝 So far, the game has performed well in its soft launch. 📈According to AppMagic, “Park” has seen a progressive increase in revenue, with strong penetration in the US market. 🇺🇸Take a look at it. 👇👇👇The Hybrid casual market is beginning to mature, especially in mechanics and features, generating the most IAP revenue. 📈💵💎 Gem of wisdom 🧙‍♂️ - developing a Hybridcasual today […]

Carlos Pereira November 14

Journal

Games on the Rise #5

GAMES ON THE RISE # 5, WEEK, OCTOBER, 2024 The last week of October brought some interesting games on the rise! 📈 ✨Some of them have different mechanics and perform well.I've highlighted 4️⃣ titles.➡️ “Clue Master - Logic Puzzles” by Lion Studios.It's an outstanding logic puzzle game with a detective theme. 🕵️‍♀️Its UX is straightforward, similar to life simulators such as “BitLife” by Candywriter, LLC.Btw, the “Clue Master” developer is Regulus Studio, an Indonesian company led by Armandarius Darmadji, which has a successful simulator in its portfolio, “Family Tree! - Logic Puzzles” (US$1.2MM IAP revenue), also published by Lion.I loved “Clue Master”! 💞I played it for over an hour and a half non-stop! 🤪And it seems that I'm not the only one who thinks so…According to AppMagic, “Clue” has been growing in revenue and downloads recently, with a high market […]

Carlos Pereira November 8

Journal

Trash Tycoon Idle Empire By Supersonic & Funcell

🔥 HYBRIDCASUAL IS ON FIRE! 🔥”TRASH TYCOON IDLE EMPIRE” BY SUPERSONIC & FUNCELL Hi, Mobile Gaming Family! 😍 The big publisher Supersonic from Unity has posted an insightful case study (link in the comments) on its recently released Hybridcasual game, “Trash Tycoon Idle Empire”. ♻️👷Idle Tycoon is one of the game genres closest to Hypercasual.Despite the depth of the narrative, its clicker mechanics are very accessible. 👆Not by chance, several Hypercasual publishers have released Tycoon titles. And now, in the Age of Hybridcasual, Tycoon has moved onto the development roadmap of the big publishers.“Trash Tycoon Idle Empire” is developed by Funcell Games .Funcell is a prominent studio with a portfolio of games with more than 300MM downloads. 🤯They developed big hits such as “Idle 9 Months” (46MM) and “Dog Life Simulator!” (34MM). 👏According to NextBigGames , life simulators are one […]

Carlos Pereira November 7

Journal

TikTok Trend: Do Re Mi & Scream Chicken

TIKTOK NEW TREND DO RE MI & SCREAM CHICKEN The game development ecosystem has again been surprised by two games that have jumped the charts. 🚀💫 “Mini Games: Calm & Relax” by Unicorn Studio (Rocket Game Studio).💫 “Tik Tap Challenge” by XGame Studio.According to AppMagic, these games have achieved more than 35MM and 12MM downloads respectively in recent weeks. 📈The reason behind the success of these two games lies in... TikTok. 👀Days before they began their exponential growth, both included two filter game trends.👇 Swipe through the slides below and learn about the journey of these hits. 👇- X -Cost Center offers a BI platform that helps scale up mobile games across UA, Creatives, and Gameplay. 🏆Amanote, the rhythm games giant, uses Cost Center's platform for +90% of the CPI and CPA campaigns on its 4 flagships. 📈Call my friend […]

Carlos Pereira November 1

Journal

Releases & Transfers: October 2024

TRACKING RELEASES & TRANSFERS# 1 LIST OF OCTOBER, 2024Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫October's first list brings releases and transfers to big publisher accounts between September 22 and October 21.I've found 138 titles. 💪🔎I highlight 6️⃣ titles of them.✅ “Barbie Merge Mystery” by Rollic.One of the world's leading Hybridcasual publishers. 🏅It has taken the rights to one of the best-known children's IPs in the world. 👧To make a game in one of the most profitable puzzle genres in the world. 🧩💰That’s it. 😯The Turkish giant 🇹🇷 released the soft launch version of the game on October 21 🗓️ and only for the 🇬🇧.✅ “Dual Guns: Music Shooter Game” by Amanotes.The big Singapore publisher 🇸🇬 has launched a fun game that mixes the rhythm 🎶 and shooter 🔫 genres.If this […]

Carlos Pereira October 25

Carlos Pereira

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