New Games on the Rise!

NEW GAMES ON THE RISE - # 1 WEEK, APRIL, 2025 Here I bring you titles debuting at the top of the charts. 📈👇 These are this week's highlights. 👇 ➡️ The giant publisher ABI Game Studio has published yet another promising title. “Cookingdom” is a cooking simulator with a dash of logic puzzles. 👩‍🍳🧠 The player must figure out the correct sequence of tasks in the recipe. The main monetization is via video rewards. One offered after a hint with the sequence of the recipe and another extending the timer. ⏰ Released on March 6th, “Cookingdom” reached almost 4MM downloads in just 15 days. 🚀On April 5, it appeared in the 🔝 50 downloads in mobile games for the first time. 🏅➡️ Released on March 24, “NBA 2K” by Tencent reveals the power of the Chinese mobile games market. […]

Carlos Pereira April 10

Journal

New Games on the Rise!

NEW GAMES ON THE RISE Returning this week with our helpful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 👇 These are this week's highlights. 👇➡️ 4x strategy games are still hot! 🔥 The giant gaming company Century Games, whose portfolio includes the big 4X strategy hit “Whiteout Survival”, launched another 4x strategy in February, “Kingshot”. Set in the medieval period, “Kingshot” has a similar gameplay to “WS”, but with a few differences, such as highly polished character animations and a hero roster. The game has been performing well, with growth in both the number of downloads and IAP revenue. On March 8, it appeared in the 🔝 500 for mobile game revenue for the first time. 🏅On March 9, it appeared in the 🔝 1,000 downloads in mobile games for […]

Carlos Pereira March 14

Journal

Hyper x Hybrid Game Economy

HYBRID CASUAL STUDIES HYPER X HYBRID GAME ECONOMICS Hi, Mobile Gaming Fanatics! 😜🧩In today's Hybrid Casual Studies, I bring you a short comparative analysis of the game economy of a hyper and a hybrid.To shed some light on the comparison, I'll show you screenshots of 3️⃣ great Supersonic from Unity titles.Developed by Fun Velikan, “Emoji Puzzle” 🙂 is a very simple and addictive Hyper Casual connection puzzle; a big hit with more than 225MM downloads.Developed by Gemo Interactive and Lecten, “Park Match!” 🚗 is a typical Hybrid Park Jam Puzzle, with a game economy finely tuned to the LiveOps system.Developed by EO Games, “Screw Master 3D” 🔩 is a screw puzzle with excellent side loops as a metagame.For this analysis, I used the article “How to strike a balance between core and meta economies”, based on Guy Yogev’s insights, and […]

Carlos Pereira March 6

Journal

Tracking Game Releases & Transfers

TRACKING RELEASES & TRANSFERS# 5 WEEK, JANUARY, 2025 Hi Mobile Gaming Friends! 😍Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 27th of January to the 2nd of February.I've found 17 titles. 💪🔎I highlight 3️⃣ of them.✅ “Gear Fight!” by Voodoo & Eternal StudioThe big French publisher 🇫🇷 has launched another innovative title.“Gear Fight!” is a split-screen Roguelike (similar to another Voodoo hit, 'Cup Heroes' $10MM IAP revenue) with Idle mechanics using gear pieces (“Gear Clicker” 10MM downl.). ⚙️With a prehistoric theme, the game has a tasty dash of humor.Developed by Eternal Studio, "Gear Fight!" was transferred to Voodoo's account on January 31st. 🗓️✅ “Gang Up” by RollicThe big Turkish publisher 🇹🇷 keeps pushing ahead with the development of Hybridcasual Runners.“Gang Up” is a Shooter […]

Carlos Pereira February 9

Journal

Screw Master 3D: Hybrid Casual is on Fire

HYBRIDCASUAL IS ON FIRE!SCREW MASTER 3D I got it, again! 💪🎖️In my Tracking Releases and Transfers of November, I highlighted “Disassembly Master”, an innovative Screw Puzzle launched by Supersonic from Unity and developed by EO Games.Renamed to “Screw Master 3D”, this awesome title is blowing the charts! 🔝Yeap! It sounds like a new Hybridcasual hit! ✨As I said in November's post, the main difference of “Scream” is its popular metagame design.At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.However, the Supersonic and EO Game teams have been adding new features. 💡The main new addition is the level collections, which open up new gameplay journeys.It also includes a park that's a little different from the well-known city builder.The park is animated and has collectible pets.The first pet […]

Carlos Pereira February 7

Journal

New Games on the Rise

NEW GAMES ON THE RISE# 5, WEEK, JANUARY, 2025 Hello, mobile gaming lovers! 💓📲I am returning this week with our useful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 These are this week's highlights. 👇➡️ The big publisher Rollic keeps leading the Hybridcasual race. 🏃🏃‍♀️💨 Developed by Gybe Games, the puzzle “Color Block Jam” has been performing very well. Another highlight from the Turkish giant 🇹🇷 is “Timeline Up”. Developed by Mojo Games, “Timeline Up” is one of the Runners released by Hypercasual publishers with the highest IAP revenue in History. 😲 On February 2, it appeared in the 🔝 200 for mobile game revenue for the first time. 🏅 A formidable feat! 👏 As I've said in other posts, the market will explode when publishers consolidate good practices for […]

Carlos Pereira February 6

Journal

Tracking Releases and Transfers

TRACKING RELEASES & TRANSFERS# 4 WEEK, JANUARY, 2025 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 20th to the 26th of January.I've found 21 titles. 💪🔎I highlight 2️⃣ of them.✅ “Magic Paint: Water Color Sort” by FreePlayThe big publisher Freeplay, which has in its portfolio Hypercasual classics such as “Count Master” (300MM down.) and “Twerk Race 3D” (182MM), has released a Water Sort Puzzle with a coloring metagame. 🎨What sets “Magic Paint” apart is the tie-in between the puzzle and the coloring. 🧩 🖼️Once a tube is filled, an animation starts with the paint inside it painting the image.In addition to coloring, the game also has a renovation metagame and other features. 👍With “Magic”, Freeplay joins the Sort Puzzle with […]

Carlos Pereira February 1

Journal

What’s Coming up in 2025?

2️⃣0️⃣2️⃣5️⃣WHAT’S COMING UP? 🤔 ✨ 2024 was the year of Hybridcasual's consolidation. 💫The big publishers have created specific launch programs. 📝Some good development practices have been set, such as the depth of the games, collectibles (e.g. city builder), etc. 🌆Hypercasual studios have structured themselves to develop Hybrids. 👨‍💻👩‍💻And, most importantly, many hits have broken into the charts. 🔝So what can we look forward to this year? 👀To answer this question, I brought the thoughts of three market experts from Supersonic from Unity, Samantha Benjamin (Director of Growth), Igor Bereslavski, and Guy Agiv (Director of Product Design). 👉🧠On the latest SuperMonday, they discussed issues relevant to the industry, such as the current state of the market, the new game development process, how to create deeper content, monetization strategy, and 2025 trends.👇 Go through the slides below and take a look at […]

Carlos Pereira January 23

Journal

HYBRIDCASUAL’S TIMELINE

HYBRIDCASUAL’S TIMELINE 2021/2022First hit Hybridcasual games released by leading Hypercasual publishers, such as “Squad Alpha” & “My Little Universe” (Estoty Riga LLC/SayGames) and “Mob Control” (Voodoo).2023“Hypercasual is dead” (PocketGamer.biz) - Hybrid blows up in the gaming media press. Big Hypercasual publishers run specific launch programs for Hybrids. Hypercasual structured studios are moving towards the Hybrid. Puzzle is hot. Rising new hit titles.2024Good development practices, with consolidated processes (from weeks to months), long-term retention as a KPI, and game design features, such as depth layers, collectibles (e.g. city builder), etc. Hybrid moves into other game genres (e.g. Shooters, Runners, and Simulators). New Hybrid studios.2025LiveOps leaps in quality.Big Hits (+$10MM IAP / month).Take a look at the images below and compare the LiveOps schedule for “Royal Match” and “Block Jam 3D”. I don't believe that the Voodoo puzzle aims to achieve the […]

Carlos Pereira January 15

Journal

‘Pick Me Up’ By SuperSonic

HYBRIDCASUAL STUDIES“PICK ME UP” BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! 🤪Last month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). 💪Among the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM 🤩, I bring you a study of the new game that is starting to be successful, “Pick Me Up”.Developed by Hibox and published by Supersonic, “Pick Me Up” is an excellent case of how to build an IRM game from an everyday theme.The theme of “Pick Me Up” is the car-sharing business (a.k.a. Uber). 🚗📲Hibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! 👏👇 Swipe through the slides below and see similarities between the game and the Uber app. 👇The game has […]

Carlos Pereira December 19

Journal

Releases & Transfers in November

TRACKING RELEASES & TRANSFERS# 1 LIST OF NOVEMBER, 2024 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫November's first list brings releases and transfers to big publisher accounts between Oct 22 and Nov 9.I've found 100 relevant titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Disassembly Master” by Supersonic from Unity.With this title, the big Israeli publisher 🇮🇱 steps into the profitable trend of screw & nuts puzzles. 🔩🧩“Disassembly” follows the mechanics of unscrewing pieces according to the sequence of toolboxes - similar to “Screw Jam” (US$32MM IAP revenue), but in a 3D object.Its main difference is that it features the popular design metagame. 🏠🪑🛏️At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.An innovative, simple proposal. 💡🧠I played it […]

Carlos Pereira November 18

Journal

Hybridcasual Studies: Park Match by Supersonic

HYBRIDCASUAL STUDIES ”PARK MATCH” BY SUPERSONIC Hi, Mobile Gaming Family! 😍Today I bring you an excellent article on jam and sort puzzles (Link here). 🧩The awesome market experts Guy Agiv, Giacomo Maragliulo, and Uri Ron present five top tips for prototype development.With them in mind, in the screenshots below I give a short comparative analysis of the article with the recently launched Hybridcasual “Park Match”, published by Supersonic from Unity and developed by Lecten and Gemo Interactive. 🤝 So far, the game has performed well in its soft launch. 📈According to AppMagic, “Park” has seen a progressive increase in revenue, with strong penetration in the US market. 🇺🇸Take a look at it. 👇👇👇The Hybrid casual market is beginning to mature, especially in mechanics and features, generating the most IAP revenue. 📈💵💎 Gem of wisdom 🧙‍♂️ - developing a Hybridcasual today […]

Carlos Pereira November 14

Carlos Pereira

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