Age of Empires: Mobile, 6 months post-launch.

🚨 Age of Empires: Mobile, 6 months post-launch.

We ran a full-scale audit using the 𝗦𝗖𝗔𝗟𝗘™ 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 we use at Gaming Growth to evaluate mobile games across five pillars: 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀, 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗟𝗼𝘆𝗮𝗹𝘁𝘆, 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗼𝗼𝗱 𝗼𝘂𝘁:
✅ Strong initial monetization, especially on iOS
✅ Global reach with high iOS revenue in France, Japan & HK
⚠️ Sharp drop in installs since launch
⚠️ Creatives overpromise, setting expectations the game can’t meet
⚠️ Lower iOS rating is hurting conversion

𝗦𝗖𝗔𝗟𝗘 𝗦𝗰𝗼𝗿𝗲: 𝟯.𝟮/𝟱 ⭐

Lots of potential, but also clear areas to optimize.

Check out the full breakdown in the carousel 👇