Avoiding self-competition on DSPs?

You remember my last post about the experiment I ran with a client to avoid self-competition on DSPs? 🫣

Well, we kept pushing in that direction and 3 months later, here’s what happened:

✅ Overlap across DSPs has been essentially eliminated
✅ CAC hit its lowest point of the year on these channels

As I mentioned in the previous post, this approach may not work for every app — but if your spend is above $500k, it’s definitely worth investigating. The chances of repeated placements with heavy impressions across different DSPs are high.

Did I say I love what I do?

We keep learning! 🧠 ⚡