Disney Solitaire makes $300K a Day, wake-up call for King.

Soft-launched in late 2024 and was globally released in April 2025. Disney Solitaire 𝗶𝘀 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 more than 🤑 $𝟯𝟬𝟬𝗸/𝗱𝗮𝘆 out of the gate, building up on that nostalgia factor and awesome execution. 👇

This is a wake-up call for King. It’s true that Candy Crush Solitaire started scaling in the last week or so, but only installs, and most installs are coming from outside the US. Yes, US installs doubled. What about revenue impact? Absolutely nothing.

Anyway, this title expands SuperPlay’s portfolio into the card/solitaire genre, leveraging one of the world’s most powerful entertainment brands. Completing levels in Disney Solitaire allows players to unlock and rebuild famous scenes from Disney and Pixar films. Each chapter in the game is themed around a movie (e.g., The Lion King, Moana, Beauty and the Beast, The Little Mermaid, etc.)

𝗔𝗻𝗱 𝘁𝗵𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗵𝗶𝘁𝘀 𝗵𝗼𝗺𝗲. 𝗧𝗵𝗮𝘁 𝗡𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗳𝗮𝗰𝘁𝗼𝗿 𝗶𝘀 𝗵𝘂𝗴𝗲.

Disney Solitaire’s target audience sits at the intersection of the casual solitaire demographic and Disney’s fan base. This includes a broad age range, focusing on adults who have both nostalgia for Disney and an interest in relaxing puzzle games. SuperPlay explicitly stated the game is “designed for Disney fans of all ages” and suitable for “solitaire game fans, 𝗗𝗶𝘀𝗻𝗲𝘆 𝗹𝗼𝘃𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝘂𝘇𝘇𝗹𝗲 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀”.

The core audience is likely adult women in their 30s-50s (a demographic that dominates solitaire and casual card games), along with younger adults who grew up with Disney in the 1990s-2000s and now enjoy mobile games. The game’s content, from 𝗧𝗵𝗲 𝗟𝗶𝗼𝗻 𝗞𝗶𝗻𝗴 𝘁𝗼 𝗙𝗿𝗼𝘇𝗲𝗻, indeed appeals to a wide generational span, making it a family-friendly title.

Yes, I love this game.