Creative Strategy of Wittle Defender by Habby

In less than a month, Wittle Defender by Habby has already secured 1.3M+ downloads AND generated over $1.4M in IAP Revenue! 🚀

WD is Habby‘s latest Idle RPG hybrid gam,e blending tower defence, rogue-like progression and card strategy – primarily targeting East Asian markets with YouTube dominating ad network share!

We ran some of their top creatives through our Creative Agent to tag and analyze why their creatives work:

🔑 Creative Code (TL;DR):
1️⃣ 36% of ads use “Just Started → 1 Month” progression showcases
2️⃣ Reward/gacha unboxing mechanics in 18.2% of top ads
3️⃣ 81.8% showcase multiple characters to emphasize collection mechanics