Your creative team isn’t slow. Your process is broken.

Your creative team isn’t slow.
Your process is broken.

You’re treating ad production like a creative project when it should run like a factory line.

Here’s the system that lets you ship 50+ creatives monthly without burning out:

“The Creative Factory Framework”

Step 1: Batch Your Concepts
Block one day monthly for concept generation. No execution, just ideas. Target 20-30 concepts per session. Sort into themes: social proof, gameplay, results-driven.

Step 2: Build Modular Asset Libraries
Create reusable components: 10 background templates, 15 headline variations, 20 hook scripts. Add your B-roll, gameplay ect. Mix and match instead of starting from scratch. One shoot produces assets for 15+ ads.

Step 3: AI-Assisted Iteration
Use AI for first drafts of copy, thumbnail options, and format variations. Use it to seed ideas. Human review and polish only. Cuts production time by 60%.

Step 4: Rapid Testing Protocol
Launch 10 creatives weekly. 48-hour evaluation window. Clear benchmarks: CTR above your average performance, CPA below target, or kill it. Aim for Hook Rate 40% or more. (more on that in future posts)

Step 5: Kill/Scale Decisions
Winners get 3x budget immediately. Losers die in 72 hours. No second chances. No emotional attachment.

Real Numbers:
Breakeven point: 15% of creatives are profitable
Time from concept to live: 3 days

The bottleneck isn’t talent. It’s treating every ad like a masterpiece.

Build the system. Feed the machine. Scale what works.

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P.S. Thinking of it as Tetris pieces stacking together…