Background

Winter LiveOps to Shatter Q4 Revenue Records!

Aylin YAZICI

๐Ÿคฏ๐Ÿ”ฅ ๐–๐ข๐ง๐ญ๐ž๐ซ ๐‹๐ข๐ฏ๐ž๐Ž๐ฉ๐ฌ ๐“๐จ ๐’๐ก๐š๐ญ๐ญ๐ž๐ซ ๐๐Ÿ’ ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐‘๐ž๐œ๐จ๐ซ๐๐ฌย ๐Ÿ”ฅ ๐Ÿคฏโฃ
โฃ
Your Q4 Mobile Revenue Surge is ๐๐Ž๐“ About Luck. โฃ
โฃ
Studios that get their LiveOps mix right can ride the seasonal wave with impact.โฃ
โฃ
Itโ€™s not enough to run a “๐ก๐จ๐ฅ๐ข๐๐š๐ฒ ๐ž๐ฏ๐ž๐ง๐ญ.” The world’s top grossing mobile games use a surgical, layered strategy to turn the holiday downtime into their ๐ฉ๐ž๐š๐ค ๐ฆ๐จ๐ง๐ž๐ญ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง season. โฃ
โฃ
๐ŸŽฏ Examples from: โฃ
Royal Match by Dream Games โฃ, Monopoly Go! by โฃScopely , Hay Day by Supercell , Merge Mansion by Metacore , Survivor.io by โฃHabby
โฃ
๐Ÿ”น The Synergy Engine: Royal Matchย achieved ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐ฌ๐ฉ๐ข๐ค๐ž๐ฌ exceeding +๐Ÿ‘๐Ÿ‘% by layering their Winter Pass with the Festive Collection Album.โฃ
โฃ
๐Ÿ”น The Social-Pressure Loop: Monopoly Go! and Survivor.io leveraged co-op events like Gingerbread Partners. They cleverly monetize the resources needed to keep up with teammates, using social pressure to drive IAP.โฃ
โฃ
๐Ÿ”น The Natural Backbone: Hay Day maintains consistency. By simply reskinning their reliable, familiar Farm Pass with festive decor, they anchor the player routine, allowing other high energy events to run without disrupting core retention.โฃ
โฃ
If your Q4 calendar is focused on short, one off promos, you might be missing the bigger, layered picture.โฃ
โฃ
๐Ÿ‘‰ ๐’๐จ๐ฎ๐ซ๐œ๐ž: AppMagic

Login to enjoy full advantages

Please login or subscribe to continue.

โœ–

Go Premium!

Enjoy the full advantage of the premium access.

โœ–

Stop following

Unfollow Cancel

โœ–

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation

โœ–