Why most new game studios fail.

Why most new game studios fail:

• Overpay big-name hires
• Build in a bubble for years
• Blow cash on fancy offices
• Make big promises, ship nothing
• Trust your “gut instinct” over research
• Obsess over famous logos, not gameplay
• Add a bunch of useless features no one asked
• Skip player testing because “we just know it’s fun”
• Launch the game to zero buzz & burn money on fake hype
• Run out of money -> shut down, blame bad luck, market, players

How new studios actually win:

• Study the market, know your strengths & weaknesses
• Stay small, keep burn & size low, survive longer
• Find a niche where you can be the best
• Obsess over early players feedback
• Hire for great skills, not big names
• Go remote-first, be scrappy
• Launch a tiny, fun version
• Grow slowly

No magic.
Just brutal focus and player-first execution.