Where are mobile publishers succeeding? Not USA

Where are mobile publishers succeeding?
Hint: NOT in the US 😭🇺🇸

🗞️ News Flash 😉 :

𝗡𝗘𝗔𝗥𝗟𝗬 𝗔𝗟𝗟 successful launches are from the East.

Meanwhile…

• 🇺🇸 𝗨𝗦𝗔 𝗵𝗮𝗱 𝗭𝗘𝗥𝗢 successful mobile releases in Q2 ‘25.

• ❓ 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲 𝗨𝗦 𝗘𝗩𝗘𝗥 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁 𝗮𝗴𝗮𝗶𝗻? (at mobile).
And, what would it take?

In our Q2 launch dataset…

• 𝗢𝗻𝗹𝘆 𝟱 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 had 3+ successful** launches.

• 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴 (𝟵 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀) is #1 by success rate; But 60% of top pubs seem 𝗣𝗥𝗖- (China) 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗲𝗱. 😑

• 𝗖𝗵𝗶𝗻𝗮 (𝟭𝟴) had most successes, unsurprisingly 😅

• 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 (𝟭𝟬) is the only ‘winning’ geo exclusively building hyper / hybrid-casual (puzzle & simulation). 🧩

• 𝗝𝗮𝗽𝗮𝗻 (𝟲) continues to excel in Anime-Core games. 🐦‍🔥

• 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 (𝟯) is a mix: Garena, IdleRPG, HbC sim.

**We defined successful launch as $500k/mo. run rate (Ads+IAP) since Q2 launch date, by Oct 1 ’25. Data from AppMagic 🪄✨ Advanced Search

Outside of Asia, times are tough for new launches.

Especially in the West.

❓ 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲 𝗨𝗦 𝗘𝗩𝗘𝗥 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁 𝗮𝗴𝗮𝗶𝗻? (at mobile).