Voodoo x Hasbro Collab is Back in Mob Control

The Voodoo x Hasbro collab is back in Mob Control, and I’m loving it! 🎉 Bringing Transformers into the game feels like the perfect fit. With characters like Optimus Prime and Megatron, this partnership takes the player experience to a whole new level. 🚀 Not only does it make the game more fun, but it also shows how smart Voodoo is with their hybrid monetization strategy. By adding a huge franchise like Transformers, they're giving players more reasons to engage and maybe even make a few extra in-app purchases. 💸What do you think? Is this the kind of crossover that keeps you coming back for more?

Michael Kopelovich September 26

Journal

Mob Control by Voodoo: $200M Game in the Making Over 3 Years

Mob Control by Voodoo: A $200M Game in the Making Over 3 Years 🚀🎮 In a recent interview with Naavik, Aaron Bush from Naavik and Miguel Santirso from Voodoo shared some key insights and strategies that have propelled Mob Control toward its impressive success:1) Achieving Exceptional Growth 📈: Voodoo set a target of 150% ROAS in 4 months for all their games, but Mob Control surpassed this with 160% growth. Their focus is on balanced growth, avoiding high revenue scaling that compromises profitability.2) Innovative Tower Mechanics 🏰: A significant A/B test involved revamping the base building mechanics to combat gameplay repetitiveness. This change led to a 20% increase in lifetime value (LTV).3) Indian Market 🇮🇳: India boasts the second-highest daily active users (DAU) for Mob Control. Voodoo discovered that "skip its" are ineffective in this market. In general, too, they […]

Vamsi Penmetsa August 16

Journal

Soft-launch Sonar #5

13 brand new soft-launched games with no particular filter 😅 There are games from a lot of big players in the market such as FunPlus, tap4fun, SYBO, Century Games, Voodoo, Playrix, KRAFTON Inc., Rollic, 37Games. Come check out what we caught this time 😎 Empires And Magic by 37Games Bugtopia by 37Games Dark and Darker Mobile by KRAFTON Brawly by Century Games DotDot Blast by Century Games Roomscapes by Playrix Octopus Feast by Rollic Drop Sort JellyFish by VooDoo Subway Surfers City by SYBO Tavern Legend by Tap4Fun Mist Survival by FunPlus The trend of 4X companies from the East diversifying into casual categories continues, as seen with Merge Episodes, DotDot Blast, and Coin Pusher. I'm expecting many more games to follow as the UA know-how, from the giant 4X creative teams 💡 will be utilized in casual. This can […]

Jakub Remiar August 2

Journal

Monetization Review: ‘Cup Heroes’ by Voodoo

Welcome back to the game monetization review series. In this edition, we examine "Cup Heroes," which seems like another potential hybrid win by Voodoo. This game has recently climbed to the top charts, and for good reason. "Cup Heroes" impressively blends Idle RPG mechanics, such as enemy waves and character upgrades, with hyper-casual elements like multiplier gates, creating a game that feels both fun and complex at the same time. Here's a snapshot of the game in action: In the following sections, we'll explore the monetization strategies used by "Cup Heroes" and analyze how they contribute to its success. First, let's highlight some of the key rewarded video placements available in the game for ad monetization: Beyond rewarded videos, "Cup Heroes" employs a variety of in-app purchase (IAP) strategies to enhance player engagement and generate revenue. These IAP options provide […]

Michael Kopelovich June 3

Journal

Archery Clash & Monsters Survivors by Voodoo

HYBRIDCASUAL IS ON FIRE ”ARCHERY CLASH” & “MONSTERS SURVIVORS” BY VOODOO Hi there! 🤟Voodoo is still going strong on its journey towards Hybridcasual. 🚀As well as topping the charts with solid titles such as “Mob Control” and “Block Jam 3D”, the big French publisher 🇫🇷 has been scaling out new hybrid games regularly.Today I'm bringing you two games that have stood out recently.✅ “Archery Clash!” 🏹For those who follow my posts, the great performance of this game comes as no surprise.A month ago in the third issue of “Hybrid & Hypercasual Going Up!” March, I quoted "Archery Clash" as a Hybridcasual that was beginning its ascent.Recalling what I said in that post.Developed by Saint.wtf, "Archery" is a PvE sports game with a hidden shooter mode. 😮Let me explain."Archery" is almost entirely a sports archery game.Buuuttt….When the arrow is thrown, instead […]

Carlos Pereira May 6

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