#Marketing

Gardenscapes Billion-Dollar LiveOps Strategy Here are 7 event types that keep players engaged and spending:Detailed analysis of the live ops for Gardenscapes𝟭. 𝗘𝘅𝗽𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗘𝘃𝗲𝗻𝘁𝘀 (𝟭–𝟮𝘅/𝗺𝗼𝗻𝘁𝗵) 🗺️• Long-term narrative events on unique maps• Players explore, overcome obstacles, and find hidden rewards• Often paired with high-engagement events like Gem Fever• Examples: Doppelganger Alert, Flair Witch!, Atlantis𝟮. 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 (𝟯–𝟰𝘅/𝘄𝗲𝗲𝗸) 🏆• Leaderboard-driven challenges with time pressure• Players complete tasks quickly for milestone rewards• Boosts short-term retention and intensity• Examples: Trailblazer Dash, Bowling Match, Fiery Sprint𝟯. 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 (𝟭–𝟮𝘅/𝘄𝗲𝗲𝗸) 🤝• Teams collect points to hit shared milestones• Rewards like boosters and unlimited lives are split equally• Encourages social play and return sessions• Examples: Team Chest, Bumper Crop𝟰. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 (𝟯–𝟰𝘅/𝘄𝗲𝗲𝗸) 🔥• Consecutive wins unlock escalating rewards• One loss resets progress—creating pressure to win• Drives monetization through retries and resources• Examples: Treasure Hound, Catch […]

🚀 Genesis - The Mobile App Giant Quietly Generating $400m/yr 🚀 With over 400 million user downloads, Genesis operates on a unique venture builder model, co-founding startups and providing resources in exchange for equity. Genesis handles operations such as marketing, analytics, and some user acquisition (UA) support, while the founders focus on growing the business. Think Voodoo but for non-gaming. Genesis's successful apps are:- 📖 Headway: Book summaries with 15-minute text and audio versions. Generating $1.6 million / month from mobile only 📖 - 🧹 Cleaner Guru: Simplifying iOS Phone Storage Cleanup. Generating $4.2 million / month from mobile only 🧹 - 🍏BetterMe: A comprehensive wellness app for workouts, nutrition, and mental health. $2.4 million / month from mobile only 🍏 - 🪴 Plantin: Making plant care easier with a plant scanning feature. $2.6 million / month from mobile only 🪴 […]

Lucky Wheel: How Travel Town Increases Session Length and Engagement 🎡 ✨The UpdateTravel Town introduced a Lucky Wheel: after completing the last Daily Challenge, players can spin a wheel to receive a random amount of energy. But only one segment grants a full 100 energy refill. 🔎 The Motivation BehindDaily tasks and related events (like Chest Challenger, Cookie Craze, and Reward Road) are a major driver of daily playtime in Travel Town, which is why they get reskinned and relaunched so often. However, completing dailies requires a lot of energy, through either several logins or by purchasing.❗️When too many tasks pile up, players risk giving up their attempts and losing engagement.🛠️ The SolutionBy offering a chance to regain energy after completing all daily tasks, the Lucky Wheel boosts the perceived value of participation. In turn, this encourages multiple daily logins, […]

🔥 Most in-game shops don’t fail because of bad offers — they fail because of bad design. In F2P mobile games, your shop isn’t just a feature — it’s your #1 revenue driver.But you should know that:🛒 Players won’t spend if your shop is confusing, stale, or uninspiring.🛒 They won’t even look if it’s not dynamic and rewarding.💡 That’s why I've put together 10 Best Practices for Building In-Game Shops that actually convert — and it’s live in today’s carousel.👇✅ Remote content updates✅ Personalized offers per player segment✅ Bundles, flash sales, event-driven shops✅ A/B testing built right into the flow✨ Use all the best practices, without the heavy lifting.Ready to upgrade your shop? 🚀Swipe through the tips and let’s talk!

Season Pass can drive both engagement and monetization if done right. ❌ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱:• Unclear reward rules and mismatched item sizes = visual mess• Currency for premium pass purchase isn’t labeled clearly• Elements are cut off, players need to scroll to see key info• Main event window overlays core game UI (clutter alert)• Huge banners distract instead of inform• Similar buttons serve different functions (confusing!)✅ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:• Visibly separate free and paid rewards• Two buttons → same goal: purchase window (without distraction)• Use icon variety to signal event structure and pass benefits• Highlight goals with a special frame—sets expectations• Display event in full window to avoid background clutterThe best Season Passes balance:→ Clarity→ Motivation→ Minimal distractionsDesign with purpose.Reward with intention.Your players will thank you for it.