Don’t Make New Mobile Games
A piece of advice for new dev teams:Don't make new mobile games.Choose another platform for now (PC / UGC / Web).Here's why:From a business perspective, developing new mobile games has lost its appeal over the past four years because of:📊 Success Rate (For Experienced Teams):— Then: ~1 successful game out of 10-15 projects.— Now: <1 successful game out of 50 projects, even for top teams. 🔽💰 Development Costs:— Then: MVP development required 5-8 experienced specialists.— Now: 20-30 or more for casual games. 🔼💲 Potential Profit (Revenue - UA spends): remains unchanged at best.➡ As a result, the Expected Value of prototyping has decreased. 🔻Expected Value = (Potential Profit * Success Rate) - Dev CostsEven the biggest companies like Playrix and Supercell struggle to launch new games despite unlimited budgets.What does this mean for new teams?— The entry ticket for mobile game […]
