tiktok

Morning! I have 2 cool cases that I've recently saw in 𝐓𝐢𝐤𝐓𝐨𝐤 𝐀𝐝𝐬 with iOS campaigns 😎🧪1st CaseWe have tested campaigns with and without Advanced Dedicated Campaign (aka the AEM tech from TikTok😅) and after 2 weeks, we have seen a 20% lower CPA (we're targeting upper funnel events in both campaigns) in the campaigns that are using ADC.I checked the modelled conversions and... there was not modelling at all haha so for some reason, the algorithm performs better when it has ADC enabled although it still relies on SKAN signals to optimize.2nd CaseWe have tested Smart Creative feature with 2 different campaigns with the same optimization goal: Purchases.The test was quite simple: We used Smart Ads in one campaign while the other only had manual ads.After 3 weeks of continuous optimizations in the manual ad groups (adding the winning […]