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Soft-launch Sonar #5

13 brand new soft-launched games with no particular filter 😅 There are games from a lot of big players in the market such as FunPlus, tap4fun, SYBO, Century Games, Voodoo, Playrix, KRAFTON Inc., Rollic, 37Games. Come check out what we caught this time 😎 Empires And Magic by 37Games Bugtopia by 37Games Dark and Darker Mobile by KRAFTON Brawly by Century Games DotDot Blast by Century Games Roomscapes by Playrix Octopus Feast by Rollic Drop Sort JellyFish by VooDoo Subway Surfers City by SYBO Tavern Legend by Tap4Fun Mist Survival by FunPlus The trend of 4X companies from the East diversifying into casual categories continues, as seen with Merge Episodes, DotDot Blast, and Coin Pusher. I'm expecting many more games to follow as the UA know-how, from the giant 4X creative teams 💡 will be utilized in casual. This can […]

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How To Soft Launch A Mobile Game In 2024?

Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of the process are done differently. Launching a mobile game takes loads of work. After months of development and production time, the soft launch period comes. A soft launch will allow you to test your server infrastructure and ensure it can handle the load of a global launch. For free-to-play games, especially those with in-app purchases, it is important to determine how well the game will do globally and if it has a good retention profile and monetization mechanics. Simply put, this will tell you if your game will be profitable, and you should aim for a global launch or simply kill it. If you plan on looking for a publisher for your game, you should know that many publishers will look for some […]

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