Social Casino Continues to Innovate on Liveops

Social casino continues to innovate on liveops, as they have for decades, unbeknownst to many PMs and designers. "Ew, casino" reactions miss essential learnings and design innovation.Liveops matters so much to casinos because the core is so simple (although the slots math is not). There's a smaller design space, so formats are contoured and create unique mechanics.Two stood out from Liquid and Grit & Game Economist Consulting Monthly Round Table on Jackpot Party:Safety Net: when balances hit 0, claim a 10M coin grant. Every 30 minutes, the player is eligible for another claim. This creates a rebounding effect when spending velocity is high and applies to any energy-based system. It also encourages draining balances to 0 as frequently as possible. Star Power: grants players rewards and power if they grow their average transaction size (bet size). This creates an almost […]

Phillip Black July 8

Journal

Engaging Players with Milestone-Based Live Ops Events

In the world of social casino games, live ops events have become a cornerstone of player engagement and retention. These events, popular in games like Coin Master, Monopoly Go, and Dice Dreams, offer players a series of milestones to achieve, each providing exciting rewards. This article delves into the mechanics and benefits of milestone-based live ops events, highlighting their structure, implementation, and customization. Through detailed examples and insights, we’ll explore how these events keep players coming back for more. Continuous Engagement through Live-Ops Calendars One of the defining features of successful social casino games is the constant presence of live ops events. These games ensure that there is always at least one event live at any given time. By scheduling events to usually last between 24 to 96 hours, developers maintain a steady stream of engagement opportunities for their players. […]

Michael Kopelovich May 28

Highlights

Huuuge’s Milestone Year: 2023 Annual Report Highlights

Huuuge Games' recently released 2023 Annual Report showcases another remarkable year for the company, with both EBITDA and profits surging. Prioritizing Profitability: Strategic Shifts in 2023 In 2023 alone, Huuuge Games achieved an impressive $108.2 million in EBITDA, contributing to a combined EBITDA of $190.5 million over the past two years. Strategically, 2023 saw Huuuge prioritize profitability over revenue growth, particularly evident in its core franchises, Huuuge Casino and Billionaire Casino. Despite a 6% decline in revenue from the previous year, these franchises demonstrated stability, with core DAU experiencing growth for three consecutive quarters. Monetization Mastery: Leading the Social Casino Market Importantly, key monetization metrics ARPDAU and ARPPU increased by 8% and 13% year-over-year, respectively. This solidifies Huuuge's position as a leader in social casino games monetization. Innovation and Investment Looking ahead to 2024, Huuuge plans to increase marketing investment […]

Gamigion March 17

SocialCasino