SnapchatAds

First of all, let me explain you what AC is: Advanced Conversions is the Snap privacy-centric approach to digital advertising. It helps marketers meet their business objectives while respecting users’ ad tracking preferences via Apple’s ATT policy. This methodology employs a range of cryptographic techniques to measure aggregate conversion data, without tying off-platform activities (like installing an app or visiting a website) back to specific Snapchatters.Yes my friend, you are reading right: a fu*** black box again 😂This is basically what AEM from Meta or Advanced Dedicated Campaign from TikTok do but with another fancy name.There is just a small problem/difference with AC that I've been facing with one of my clients lastly: 𝐓𝐡𝐞 𝐇𝐔𝐆𝐄 𝐝𝐢𝐬𝐜𝐫𝐞𝐩𝐚𝐧𝐜𝐢𝐞𝐬 that you get compared to the MMP.If I look at the installs from last month, this is what I get:Snap AC: 4159 installsMMP (with […]