How did Azur Games get past 10 Billion installs?
How did Azur Games get past 10 Billion installs 😱? And how is their newly launched Hybrid casual title, Slime Castle scaling past $30K IAP a day? We got to talk to 🎮Sergey Marcinkiewicz, a Publishing Manager and head of Studio 😎.Sergey shared a lot 💡 about some of the unique strategies of Azur, such as launching Hyper casual (Not Hybrid!) games with a focus on long-term Roas and retention targets. Games that were rejected by other publishers were successfully scaled in Azur's portfolio 📈. Because of this "flexible" publishing strategy, Azur got an edge in different than "mainstream" markets.Slime Castle, which is published by Azur is actually developed by RedTail Games, a developer from China. It is a very clever iteration of Doodle Magic, (the rogue-lite tower defense without a road) which we talked about during our Christmas prophecy […]