Data.ai: Mobile Market Forecast 2030

Get ready for the explosive growth of the mobile app economy, projected to soar to $2.2 trillion by 2030, with a staggering $288 billion anticipated in 2030 alone. Exploring the $1.7 trillion future of mobile apps by region, category, and platform. During MAU Vegas, Lexi Sydow guided us through the report. Key takeaways are: %77 of consumer spending will be only in America & Asia By 2030, Asia is projected to represent 70% of all downloads Significant growth prospects in Central America & Middle East India predominantly favors Android, yet iOS presence is significant Downloads & IAP Mobile game spend declined between 2021-22 and dipped slightly in 2023. Some factors, like economic conditions, are expected to be temporary. Others, such as increased privacy restrictions and regulation in China, will likely continue to dampen growth into the future. Mobile Gaming: Positive Growth to […]

Ömer Yakabagi April 7

Highlights

Data.ai Staffing Takes Massive Hit Following Sensor Tower Acquisition

Industry rumors indicate that up to half of Data.ai's 400-person workforce may have been let go following its acquisition by Sensor Tower, potentially around 200 departures. LinkedIn posts from former Data.ai employees reveal that the layoffs have affected various departments, including Sales, Account Management, Product Development, and more. Sensor Tower acknowledged a "workforce reduction" but declined to disclose the exact number of affected employees. However, they assured that the existing senior leadership would remain intact to oversee the combined entity. The Details are Unrevealed on the Acquisition of Data.ai It's been just 3 days after Sensor Tower Acquired Rival Data.ai. The surprise acquisition was officially announced on March 18th, marking the conclusion of years of intense rivalry in the data provision sector. While the specific terms of the deal remained undisclosed, the combined entity now boasts a client base exceeding […]

Gamigion March 22

Highlights

Sensor Tower Acquired Data.ai

In a groundbreaking move, Sensor Tower has acquired data.ai, previously known as App Annie, marking a significant milestone. The deal details weren't disclosed, as per TechCrunch. Well, a mystery here. Sensor Tower, rocking $46 million, decides to scoop up Data.ai, the big spender with $157 million in the bank. Anyways, this acquisition holds significant implications for the mobile gaming industry, potentially reshaping how game publishers approach marketing, app intelligence, and overall strategy. So, will they reign supreme like a Monopoly? Who knows, but it seems like they're building a tower stronger than any TD game out there! Union Strengthens Global Presence and Offerings This union between Sensor Tower and data.ai signifies a leap forward in expanding the customer base, product offerings, and global presence. CEO Oliver Yeh expresses enthusiasm for this new chapter, highlighting the potential for innovation and enhanced […]

Gamigion March 18

SensorTower