ROAS

I think you guys are gonna love this 🧪𝐑𝐄𝐀𝐋 𝐄𝐗𝐏𝐄𝐑𝐈𝐌𝐄𝐍𝐓 𝐂𝐀𝐒𝐄🧪 simply because I can't be more transparent than this 😂Yesterday I saw one of the Growth Gems from Sylvain Gauchet on my TL and there was one slide that shocked me because I recently tested the hypothesis of that slide with one of my clients!I am posting the slide with the gem that Flippos Drogitis wrote so you can see the hypothesis in question. If you have been following me, you know that I love experimenting if I believe that experiments can help me to achieve the goals of my clients and as I mentioned, this specific hypothesis was something I tested in June with one of my most successful clients. With this client (a mobile game), we have a payback period of 8-9 months on average but we […]