Exploring Rivergame’s Last War UA Scaling Strategy
How does a game earn $2 million and 200k downloads a day? "Rivergame’s Last War is the latest evolution of a product that has been adapting to the current user acquisition market conditions" "Last War is currently doing $2.8 million in revenue a day and continues to scale up" Efficient user acquisition is the challenge facing every attempt to successfully scale a game. What once worked like magic may not work at all now, and developers are having to adjust to the changing UA landscape and make changes to their games for any chance of success. Speaking of which, Rivergame’s survival game Last War has managed to achieve over $2 million a day in revenue and around 200k downloads a day. But how is this possible, and what strategy was used? Rivergame’s Last War is the latest evolution of a product that […]