Classic Retention vs. 24-Hour vs. Rolling Retention

Here is a breakdown of the three main types of retention: 1. Classic RetentionTracks how many users return on specific days after their first play.• Formula: (Users on Day X / Users on Day 0) * 100%• Example: Day 7 Retention = 30%, meaning 30 out of 100 users return exactly on the 7th day.• Use Case: Identifying when users drop off to improve retention strategies.2. 24-Hour RetentionFlexible for analyzing user interest after events or milestones within any 24 hours.• Formula: (Users in last 24 hours / Users in previous 24 hours) * 100%• Example: 24-Hour Retention = 40%, meaning 40 out of 100 users active within the last 24 hours return.• Use Case: Assessing engagement post-event or update.3. Rolling RetentionMeasures users who return on or after a specific day, reflecting long-term engagement.• Formula: (Users active on & after Day […]

Anton Slashcev August 25

Journal

🧪Real Experiment Case🧪

I think you guys are gonna love this 🧪𝐑𝐄𝐀𝐋 𝐄𝐗𝐏𝐄𝐑𝐈𝐌𝐄𝐍𝐓 𝐂𝐀𝐒𝐄🧪 simply because I can't be more transparent than this 😂Yesterday I saw one of the Growth Gems from Sylvain Gauchet on my TL and there was one slide that shocked me because I recently tested the hypothesis of that slide with one of my clients!I am posting the slide with the gem that Flippos Drogitis wrote so you can see the hypothesis in question. If you have been following me, you know that I love experimenting if I believe that experiments can help me to achieve the goals of my clients and as I mentioned, this specific hypothesis was something I tested in June with one of my most successful clients. With this client (a mobile game), we have a payback period of 8-9 months on average but we […]

David Vargas August 9

Journal

Boosting Virality with Irresistible Free Subscriptions

Empires & Puzzles Game by Zynga has an innovative approach to attracting new users and increasing the virality. Through friend invitations, players can obtain a subscription! By inviting friends to join the adventure and helping them reach level 10, the inviting player unlocks an exciting reward—a subscription to elevate their gaming experience. The more friends the player invites, the longer his subscription duration becomes, with a staggering potential of 120 days of free subscription. Engagement Milestone determination. The new user must reach level 10. Determine what level a new player needs to reach in your game to understand the benefits of the game and be more likely to stay in it. Reaching this milestone allows players to fully grasp the game's benefits, making them more likely to remain actively involved and committed to the experience. Retention Retaining existing users becomes […]

Oxana Fomina July 17

Journal

Increase Player Engagement, Retention, And Monetization?

This approach can help to increase player engagement, retention, and monetization by providing new content and features in the best possible way. Let's analyze this approach by comparing the two games Toon Blast by Peak and Angry Birds Dream Blast by Rovio Entertainment Corporation. According to AppMagic, Toon Blast has a cumulative revenue per download of $9.65, while Angry Birds Dream Blast only has $3.83. In 2022, Toon Blast's revenue was five times higher than that of Angry Birds Dream Blast, despite only having twice as many downloads. I compared and analyzed the event calendar of the two games.The following features of Toon Blast's live-ops strategy, in my opinion, contribute to more effective user monetization:1. 𝐓𝐡𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐞𝐯𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐠𝐚𝐦𝐞 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧. Toon Blast offers a mini-game event and a separate gameplay event, both of which […]

Oxana Fomina April 24

retention