#GameDev

🚀 Genesis - The Mobile App Giant Quietly Generating $400m/yr 🚀 With over 400 million user downloads, Genesis operates on a unique venture builder model, co-founding startups and providing resources in exchange for equity. Genesis handles operations such as marketing, analytics, and some user acquisition (UA) support, while the founders focus on growing the business. Think Voodoo but for non-gaming. Genesis's successful apps are:- 📖 Headway: Book summaries with 15-minute text and audio versions. Generating $1.6 million / month from mobile only 📖 - 🧹 Cleaner Guru: Simplifying iOS Phone Storage Cleanup. Generating $4.2 million / month from mobile only 🧹 - 🍏BetterMe: A comprehensive wellness app for workouts, nutrition, and mental health. $2.4 million / month from mobile only 🍏 - 🪴 Plantin: Making plant care easier with a plant scanning feature. $2.6 million / month from mobile only 🪴 […]

Lucky Wheel: How Travel Town Increases Session Length and Engagement 🎡 ✨The UpdateTravel Town introduced a Lucky Wheel: after completing the last Daily Challenge, players can spin a wheel to receive a random amount of energy. But only one segment grants a full 100 energy refill. 🔎 The Motivation BehindDaily tasks and related events (like Chest Challenger, Cookie Craze, and Reward Road) are a major driver of daily playtime in Travel Town, which is why they get reskinned and relaunched so often. However, completing dailies requires a lot of energy, through either several logins or by purchasing.❗️When too many tasks pile up, players risk giving up their attempts and losing engagement.🛠️ The SolutionBy offering a chance to regain energy after completing all daily tasks, the Lucky Wheel boosts the perceived value of participation. In turn, this encourages multiple daily logins, […]

🔥 Most in-game shops don’t fail because of bad offers — they fail because of bad design. In F2P mobile games, your shop isn’t just a feature — it’s your #1 revenue driver.But you should know that:🛒 Players won’t spend if your shop is confusing, stale, or uninspiring.🛒 They won’t even look if it’s not dynamic and rewarding.💡 That’s why I've put together 10 Best Practices for Building In-Game Shops that actually convert — and it’s live in today’s carousel.👇✅ Remote content updates✅ Personalized offers per player segment✅ Bundles, flash sales, event-driven shops✅ A/B testing built right into the flow✨ Use all the best practices, without the heavy lifting.Ready to upgrade your shop? 🚀Swipe through the tips and let’s talk!

Season Pass can drive both engagement and monetization if done right. Based on Playliner research, here’s what works (and what doesn’t) when designing a Season Pass UI:❌ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱:• Unclear reward rules and mismatched item sizes = visual mess• Currency for premium pass purchase isn’t labeled clearly• Elements are cut off, players need to scroll to see key info• Main event window overlays core game UI (clutter alert)• Huge banners distract instead of inform• Similar buttons serve different functions (confusing!)✅ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:• Visibly separate free and paid rewards• Two buttons → same goal: purchase window (without distraction)• Use icon variety to signal event structure and pass benefits• Highlight goals with a special frame—sets expectations• Display event in full window to avoid background clutterThe best Season Passes balance:→ Clarity→ Motivation→ Minimal distractionsDesign with purpose.Reward with intention.Your players will […]

NEW GAMES ON THE RISE # 3 WEEK, APRIL, 2025 Hi, mobile gaming fanatics! 🤩 📲I am returning this week with our helpful list of “New Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 Below are my highlights from last week. 👇➡️ Following the launch of “Candy Crush Solitaire” (CCS) by King, another big game company has started growing a Solitaire Tripeaks title with IP ♠️♦️ . “Disney Solitaire” (DS) by SuperPlay brings game art and gameplay close to CCS, but with a powerful non-endemic IP. And the performance has been fantastic! ✨ Within a few weeks of scaling, DS reached a peak of $180k in IAP revenue per day. 🤑 For comparison's sake, the genre leader, Playtika's “Solitaire Grand Harvest”, took months to achieve this performance.On April 19, it appeared in […]

Sharks are getting eaten by All in Hole! 🦈🕳️ Homa's latest hit made over $8M in IAP revenue in March 2025 alone!But even more impressively, it’s reshaping the entire Eat & Grow subgenre.I checked AppMagic: among 21 new releases in 2025, only 2 feature sharks. The other 19? Holes.You’ll spot the same shift in the top-grossing chart — sharks are falling out of the top 10, all because of the holes.How did All in Hole pull it off?It built on an ultra-addictive, player-first core (as Homa always does) — and layered it with best-in-class casual and hybridcasual monetization systems.Want the full story?We’ve just published a deep dive on hybridcasual games in Q1 2025 — and All in Hole gets the spotlight it deserves.