My honest advice for game producers: If you don’t love playing games, you shouldn’t be making them.Because if you make a game only to "earn a buck," then:• Your game will lack fun.• It will lack depth.• And it won’t truly engage players.... resulting in earning $0 (and probably losing much more).Only true gamers can create what players love, and this will be rewarded in the end.Passion for games is what makes great ones.Always.
🗺️ My Game Testing Geo guide simplifies success. Here is the ultimate reason for testing: Save on User Acquisition whilegetting accurate player data.That's literally the core of it. 🗿Making every dollar count.Pivot your game early on.Optimize fast.PS: Philippines losing their ‘’testing country”due to their new regulations and low-tech usage( low fps or too many crash issues)
30 small game changes = BIG impact 🤑 Based on the Playliner research, here are the most popular changes for increasing LTV::---Balance fixes ⚖️ 1. Tune enemy strength & level difficulty to keep it challenging, not frustrating. 2. Adjust economy: resource generation, item pricing, and currency balance. 3. Balance characters & items: prevent overpowered builds, tweak rarity drops.---Better UI/UX 🎨 4. Rearrange UI for clarity, improve icons & colors. 5. Simplify menus, improve onboarding with better tutorials. 6. Add satisfying visual/audio feedback & better error handling.---Smooth progression 🎮 7. Adjust level pacing for better flow. 8. Introduce new mechanics gradually to keep it fresh. 9. Balance XP & rewards to maintain motivation.---Monetization tweaks 💰 10. Test IAP pricing & bundle values. 11. Fine-tune ad rewards & special offers. 12. Balance earning vs. spending virtual currency.---Content polish ✨ 13. Speed up VFX […]
Market Performance Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion. Emerging Trends Casualization: There's a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences. Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal. Regional Developments Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They've successfully entered markets like Japan & U.S. through quality production and localization efforts. WeChat Minigames Are Crushing It in China Technological Innovations Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, […]
Dark and Darker mobile ⚔️ published by Krafton Inc. is on its way to launch in the first half of 2025. We couldn't wait, so we reviewed the PC version of the game and looked at the different monetization models that the mobile game will probably have. The game got taken down from Steam and after a victory in lawsuit over Nexon's copyright claim in January 2024 it is back on Steam from June 2024. The PC version relaunched as a free to play game with a very unique model, reminiscent of Path of Exile "pay for convenience". As you see in the image, by being free to play you can only enter the Normal dungeons, have 1 character slot and can't sell items on the marketplace. After a $30 purchase the game basically goes from demo mode into full […]
20 Lessons From Running a Game Studio Here's what Mykola and I learned after years of running game studios:1. Focus beats headcount ↳ A small, sharp team > a large, distracted one.2. Passion drives the business, but discipline sustains it ↳ Passion starts things, but discipline keeps them running.3. Something will always go wrong ↳ Plans fail. Adapt quickly and keep moving forward.4. Build a culture, not just games ↳ Strong culture fosters creativity and happier teams.5. Speed > quality > quantity ↳ Fast iterations are great, but never sacrifice quality.6. Players are your compass ↳ Listen, observe, and adapt based on their feedback.7. Build a pipeline, not a one-hit wonder ↳ Create systems that let you learn, improve, and reuse.8. Partnerships are a force multiplier ↳ Collaborate to unlock opportunities you can't do alone.9. Kill your darlings ↳ Let […]
Most Game Devs Miss This Key Element! They refine mechanics, visuals, and stories.But they ignore the core: player emotions.Why?Because emotions seem unmeasurable.But emotions are the heart of gaming.Here’s a 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:[1] Define the Desired EmotionsAsk: What do you want players to feel?Excitement? Fear? Joy? Clarity starts here.[2] Align Emotions with GenreNot every emotion fits every game.Your genre sets emotional expectations.[3] Identify Emotional TriggersPinpoint key moments to evoke emotions.Story twists? Boss fights? It all counts.[4] Map the Emotional Cycle• Stimulus (an event in the game).• Realization (seeing its value).• Reaction (a decision or action).• Expectation (hopes for outcomes).[5] Use Emotional TheoriesMaslow: Tap into player motivations.Plutchik: Mix and intensify emotions.[6] Adapt Gameplay DynamicallyChange based on real-time player input.Shift NPCs or difficulty for balance.[7] Balance Emotional LoadAvoid extremes of constant highs or lows.Neutral gameplay lets players recover.Design games that don’t just entertain,↳ but […]
10 Years of Game Development in 100 No BS Advice --- 🎮 GAME DESIGN ---1. Build around a mechanic that sparks curiosity.2. Make failure a chance to learn, not just a penalty.3. Polish how game actions feel until they shine.4. Let the game whisper its rules, not shout them.5. Support mastery and casual play alike.6. Tie progression to gameplay, not separate systems.7. Focus on why players return, not just monetization.8. Evolve challenges alongside player growth.9. Reward creativity, not just accuracy.10. Make each challenge tell a story without words.--- 🕹️ USER EXPERIENCE --- 11. Make controls feel second nature, not forced. 12. Sync visual, audio, and tactile feedback. 13. Guide with light and color, not cluttered UI. 14. Keep design invisible yet essential. 15. Use consistent patterns for menus and interactions. 16. Tailor interactions to the moment of play. 17. Put […]
The Solitaire genre is gonna get super hot 🔥 this year 😁. There are 4 high profile games already in the soft launch phase. Who is gonna win this race? The Solitaire category is currently completely dominated by Playtika's Solitaire Grand Harvest making $15 Mil. a month. So who are the challengers? King's Candy Crush Solitaire has been in soft launch for a long time bringing the big IP with him. Metacore is getting out of their merge comfort zone bringing their Grandma into the genre. Wooga is using their perfected metagame from June's journey, swapping the hidden object core for solitaire. And lastly SuperPlay is applying their winning metagame formula from Domino dreams, where they already conquered that genre, to solitaire with a Disney IP.What is the kicker here? The last two games studios are actually owned by Playtika […]
First of all, thank you so much for agreeing to this interview! To kick things off, could you introduce yourself to our audience and share a little about what got you started in the industry? Danielle: Yeah, it’s my pleasure! So, I’m Danielle, and I’m the Head of Player Experience at Ilyon. My love for games started when I was 13 and first rolled a d20, discovering the magic of Dungeons & Dragons. Ever since, I’ve been immersed in tabletop RPGs, LARPs, and the occasional video game—though my heart will always belong to role-playing adventures. Professionally, I’ve always been drawn to roles that focus on people. I’ve worked as a flight attendant, account manager, and customer success lead across various industries. Before joining Ilyon, I was at Eldritch Foundry, where I helped bring tabletop players’ imaginations to life by creating […]
In the ever-evolving landscape of the gaming industry, it's no secret that games often draw inspiration from one another. This cross-pollination of ideas isn't confined to a single genre or platform; it's a universal phenomenon that drives innovation continuously. Whether it's a unique gameplay mechanic from an indie title or a groundbreaking event in one of the biggest franchises, developers consistently look to each other to spark creativity and fuel progress. When a new feature or event makes waves in a particular game, it's only natural for others within the same genre to take notice. After all, if something resonates with players, why not explore its potential in a similar context? However, in a world where game updates are dissected in real-time by every other developer, keeping such innovations under wraps has become virtually impossible. The moment you introduce a […]
Hej Fam! Curious about how you celebrated the New Year! Hope you had a great one 🕺 For me, this one has been the worst. Why? 👇🏻 NYE Germany: Several killed after Fireworks Chaos Is it just about people dying? So many injuries… Animals & Plants, Halloo? 🇩🇪 ¯\_(ツ)_/¯ Though, here’s a COOL update from 2024: 🥁 tooo-too-too-toooom! 🥁 Made it to the Top 10 Mobile Gaming Content Creators! 🌍 Super grateful for all the love and support. Thank you, Gaming People! Weekly Quote Mobile Marketing » User Acquisition & Creative Learnings 2024 🌊 Soft-launch Sonar #7 📱 Mobile Gaming in 2024 🔧 LiveOps Full Breakdown 📈 Evolution Pull-The-Pin Trend 🎁 Interesting Offer in Coin Master 📉 Decrease the CPIs. Whatever it takes! 👾 iOS Games: Top Free ASO & ASA Tools 🤔 User Reactions to Gen AI-created Content? 💐 […]
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