MONOPOLY GO! x Marvel Collab Launches THIS WEEK!

🚨 MONOPOLY GO! x Marvel Collab Launches THIS WEEK! 🚨 Spider-Man, Wolverine, Deadpool, and the Avengers are joining forces with MONOPOLY GO! in an epic crossover event starting Sept. 26! As Scopely’s Senior VP of Publishing Eric Wood said, “The more the teams discussed ideas and concepts, the more excited they got, because it was very different from what you’ve already seen within the gaming space from Marvel.”🔥 Check out the trailer here:https://lnkd.in/dm9TaV-Q Who else is excited for this incredible event?

Michael Kopelovich September 23

Journal

Monopoly GO Hits $2bn in Revenue: A Breakout Success Story

Scopely's Monopoly GO has emerged as one of the most lucrative mobile games of 2023. Surpassing $2 billion in lifetime revenue since its launch in April 2023, consistently ranked among Top 3 worldwide. Monopoly GO makes up 10.5% of ALL 2024 Global Revenue for casual games, no surprise? Profitability and User Acquisition Scopely co-CEO Javier Ferreira provided insights into Scopely's UA spend, indicating that it accounts for less than a quarter of the game's lifetime revenue, suggesting a spend of under $500 million. Moreover, he highlighted the game's impressive marketing recoup rates, remaining below 120 days, and its profitability, comparable to more mature chart-topping games. He added that Monopoly Go! achieved the $2 bn milestone just three months after reaching $1 bn in lifetime revenue. Monopoly GO boasts over 150M downloads and attracts over 10M daily players. With players logging […]

Ömer Yakabagi March 20

Journal

How Monopoly GO Leverages Coin Master’s Live Ops Strategies

𝐄𝐚𝐫𝐥𝐲 𝐄𝐯𝐞𝐧𝐭 𝐀𝐜𝐜𝐞𝐬𝐬 Monopoly Go allows players to participate in events from the start, offering free dice, reducing early player drop-off. 24-𝐡𝐨𝐮𝐫 𝐓𝐨𝐮𝐫𝐧𝐚𝐦𝐞𝐧𝐭𝐬 Unlike Coin Master’s 6-hour tournaments, Monopoly Go’s day-long events encourage players to return multiple times during the day to secure rewards and positions. 𝐁𝐚𝐥𝐚𝐧𝐜𝐞𝐝 𝐄𝐯𝐞𝐧𝐭 𝐂𝐲𝐜𝐥𝐞 Monopoly Go alternates between easy and hard challenges, maintaining player interest, whereas Coin Master toughens events for paying players. 𝐁𝐨𝐧𝐮𝐬 𝐄𝐯𝐞𝐧𝐭𝐬 Monopoly Go utilizes short-term bonus events, offering time-limited advantages and keeping players engaged. 𝐅𝐫𝐢𝐞𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 With co-op events where friends work towards common goals, Monopoly Go encourages deeper player engagement.By examining top-performing games, developers can blend mechanics, events, offers, and gameplay to optimize their game strategy and boost initial profits.

Oxana Fomina October 30

Journal

Unlocking Success In Monopoly GO: First Purchases

Mastering The Art Of First Purchases And Personalized Offers! An outstanding strategy for initiating the first transaction in the Monopoly GO game involves taking advantage of a unique opportunity. As players step into the in-game store, they are greeted with a special bonus applicable to their inaugural purchase of any rolls available. This serves as a catalyst for transforming various player profiles into paying customers right from their initial transaction. Moreover, this initial purchase sets the stage for tailoring future offers to align with each player's specific preferences based on their maiden purchase.Additionally, a gift becomes accessible in the store every 8 hours, fostering the habit of daily store visits and enabling players to explore new, enticing offers consistently.

Oxana Fomina October 16

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