Hybrid Casual UA Playbook! Channel Mix, Campaign Structure, Creative Strategy
Over the past few years, hybrid-casual games have become increasingly popular on mobile, with 5 billion downloads in 2022, a 3% increase from the previous year. Hybrid casual games combine simple gameplay with additional levels and features to provide depth and variety for players of all skill levels. Hybrid casual games are a fusion of hypercasual and mid-core games. Hypercasual games are a type of game that feature simplistic graphics, easy-to-use controls, and short gameplay sessions. These games have simple rules and storylines, making them easy to play. Midcore games have more complex graphics, mechanics, and systems. Players must invest more cognitive effort and time to enjoy longer gameplay sessions. Hybrid casual games combine the best features of hypercasual and mid-core games. They provide a simple and easy-to-play experience like hypercasual games and offer more in-depth and varied gameplay like mid-core games. These games […]