Conversion Window for GoogleAds UAC Campaigns

Set the right Conversion Window for your GoogleAds UAC campaigns:👇 Are you leveraging the right attribution window for your In App Purchases? While the default 30-day post-click window works for many, shortening it might offer you some benefits:🔄 Faster feedback loop📈 Reduced fluctuations in ROAS🎯 Improved attribution accuracyA/B test a shorter window to see how it performs for you. As always - keep testing and iterating! Shorter Window Identifying Duplicate-Import-Create

Richard Kos September 7

Journal

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. When one channel suddenly stops working, you’re not completely fucking yourself over. So without any more bullshit, let’s get to it. 1. Influencer Marketing Influencer marketing is borrowing a creator’s audience and reputation to drive installs. I wrote a guide on how to execute influencer marketing campaigns to get you started. Anyways, more and more brands are investing in influencers – the IAB predicts influencer marketing to grow by 25% this year. I mean, Mr. Beast just signed a $100M deal for the largest competition in television history. My friends from Media Bodies worked on […]

Matej Lancaric May 7

Highlights

Mobile Gaming Marketing Trends in 2023 by SocialPeta

2023 emerges as a pivotal year, marked by shifting market dynamics and evolving consumer behaviors. Game devs are surfing a wave of uncertainty as the pandemic peak fades. With markets saturated and economies shaky, it's a wild ride ahead! No surprise anyways, right? Understanding Key Trends in Mobile Gaming Marketing In the ever-changing world of mobile gaming, two big trends stand out: more advertisers and loads of fresh, creative content. With competition heating up, catchy and original ads are the name of the game. Insights from APAC APAC emerges as the epicenter of mobile gaming marketing, with Southeast Asia emerging as a particularly intense battleground for UA. What was once a blue ocean market has transformed into a highly saturated arena, underscoring the fierce competition prevalent in the region. Navigating Market Dynamics in Q3 Despite the intensifying competition, the global […]

Gamigion March 2

Highlights

2024 Mobile App Trends by Adjust and AppLovin

Adjust and AppLovin collaborated on the Mobile App Trends 2024 report, offering a deep dive into industry benchmarks, data analysis, and insights crucial for navigating the ever-changing mobile app market. Core questions driving their strategies are no surprise: How best to allocate budgets and where to expect the highest ROI? Into the Report According to Adjust & AppLovin, delving into the mobile app marketing landscape of 2024 involves formulating a successful growth strategy, diversifying channels, optimizing media mix, and adapting to evolving privacy updates, next-generation technologies, and AI-driven advancements. They note a consistent increase in App Tracking Transparency (ATT) opt-in rates year-over-year. In the fintech sector, app installs surged by 42%, sessions by 24% YoY, accompanied by a remarkable 118% increase in in-app revenue. As per their findings, for e-commerce apps globally, the median eCPI stands at $1.33, with a […]

Gamigion February 19

mobilemarketing