Disney Solitaire: A Promising Start to Something Bigger

A Cozy Classic Gets the Disney Treatment Let’s be honest—most solitaire games are fine. Some are fun. But Disney Solitaire? It’s something else. SuperPlay teamed up with Disney ( help from Playtika ofc. ) to launch a game that feels like flipping through a deck of nostalgia. The game dropped globally in 17th April 2025, and it’s basically what happens when TriPeaks solitaire crashes into the Disney universe and they decide to throw a party. Think: cards, characters, cozy vibes, and just enough challenge to keep things interesting. Also, full disclosure: I’m someone who absolutely loves Solitaire Grand Harvest. It’s one of my favorite games. So when I saw Disney Solitaire pop up—especially with Disney IP behind it—I was immediately curious. My hope is that with the right liveops, events, and regular updates, it can rise to that same level. And honestly? It’s off […]

Aylin YAZICI April 19

Analysis

The Addictive and Wildly Profitable World of Solitaire Grand Harvest

How Solitaire Grand Harvest Turned a Simple Card Game into a $1 Billion Mobile Empire? If you told someone that a solitaire game could generate over $1 billion in revenue, they might raise an eyebrow and ask, "Is it made of gold cards?" But that's exactly what Solitaire Grand Harvest has done. From humble beginnings as a card game, Solitaire Grand Harvest has grown into one of the most successful and addictive mobile games of all time. With a brilliantly balanced blend of solitaire mechanics, farm-themed progression, and casino-inspired monetization, this game redefines what a casual title can achieve. Whether you're a casual gamer curious about why this game is so beloved, a game designer trying to dissect its secret sauce, or just someone who appreciates clever mobile design, this is one journey through the fields of innovation worth taking. And for me personally? This […]

Aylin YAZICI April 14

Analysis

Pizza Ready! – From Dough to Domination: The Idle Arcade Success

If there’s one thing we can all agree on, it’s that pizza is a universal love language. So when Supercent decided to channel that into a mobile game, it’s no wonder they struck gold. Or in this case, a piping hot slice of success. Pizza Ready! didn’t just show up – it dominated. It became the mozzarella on the hyper-casual genre’s crust, the sauce that bound mobile gamers together. But how did it manage to do that? Well, buckle up, because we’re about to dive into the gooey, cheesy center of why Pizza Ready! became one of the most downloaded and, surprisingly, most monetarily delicious games of the past year. 🎮 The Simulation Gold Rush - Why Everyone’s Making Arcade Idle Games Here’s the thing – making an arcade idle game might seem like the easiest recipe in the book. You’ve got the simplified […]

Aylin YAZICI April 8

Analysis

What the Hex! is Going On? Agave Games’ New Soft Launch

Soft-launching in Canada & Brazil. Data: AppMagic Casual puzzle game lovers, it’s time to pay attention—Agave Games just dropped a new title into soft launch, and if you’ve been following their recent $18 million investment, you know the industry has its eyes on them. The game? What the Hex!—a mix of color-sorting puzzles with a Monopoly GO! style town-building meta. I played it, and here’s the scoop on what it’s all about, how it plays, and why people are curious about Agave’s next move. A Hexagonal Spin on Sorting Puzzles If you’ve played Hexa Sort, you’ll feel right at home with What the Hex! The gameplay is simple but strategic: you stack and merge hexagonal tiles of the same color to clear space and meet level goals. Sounds easy? Well, not so much. The game doesn’t hold your hand for long—later levels introduce more colors, trickier […]

Aylin YAZICI March 18

Analysis

Lucky Defense Analysis: 111%’s Risky Bet That Won Big

An All-in-One Deep Dive That's Actually Fun to Read! Alright, let’s talk about Lucky Defense—the game that took the classic tower defense genre, rolled the dice (literally), and ended up creating one of the most chaotic, fun, and weirdly addictive experiences out there. This isn’t your average game analysis. Nope. We’re going full throttle into the depths of Lucky Defense—from its epic rise, gameplay mechanics, wild community moments, and even the monetization that’ll make you ask, "Am I gambling or gaming?" So, buckle up. It’s about to get lucky (or unlucky) 🎉 The Origin Story: When Luck First Struck Lucky Defense was officially launched by 111% (a South Korean dev studio) on May 23, 2024. And it didn’t just drop quietly—it absolutely exploded in South Korea. We're talking about skyrocketing to the #1 download spot and pulling in over $11 million in revenue within its first two months. Not too shabby for […]

Aylin YAZICI March 17

Journal

The ‘Why’ Behind Grand Games’ $30M Investment

We wrote about "Grand Games secures $30M Series A" last week. Cooler stuff? Just published our "Magic Sort Analysis", check it out! Let's talk about the How & Why. Securing $30M just 9 months after its launch? 🦄 Folks, it's something big. The publisher behind Magic Sort made $4M+ in 6 months. Among the largest Series A rounds for Turkish gaming startups. Turkey’s Casual Mobile Gaming scene is booming. Or, it's been booming 😅 Check out: Mobile Gaming World: Türkiye Dream Games raised $255 million in 2022. Peak Games was acquired by Zynga in 2020 for $1.8 billion. Spyke raised $50M last year and launched with $55 million. DoubleU Games Acquires Turkish Studio Paxie Games Azur Games, has acquired the hypercasual portfolio of Good Job Games. Agave Games' $18M Series A at a valuation of around $100M last month. Cypher Games Secures 10M$ Investment […]

Ömer Yakabagi January 17

Analysis

Magic Sort Analysis: Grand Games’ New Treasure

Here’s what’s covered in this analysis article on Magic Sort: The Rise of Magic Sort: Financial Success and Funding Gameplay and Monetization: Relaxation Meets Revenue User Acquisition Challenges Visual Appeal and Player Experience Grand Games: A Unique Player in Casual Gaming Future Opportunities: LiveOps, Progression, and Global Expansion Check out: The ‘Why’ Behind Grand Games’ $30M Investment Magic Sort: Impressive Earnings, But Can It Scale Globally? The buzz surrounding Magic Sort has been undeniable. With the game already raking in impressive daily revenues between $80K to $100K and securing $30 million in Series A funding, things are looking bright for the puzzle game. However, there’s an interesting question lingering: Can the game sustain this momentum with its current user acquisition (UA) strategy? And more importantly, is it really set for scaling on a global level? Magic Sort’s initial performance, especially […]

Aylin YAZICI January 16

Highlights

Mobile Game Leaders: 2024 Analysis

Market Performance Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion. Emerging Trends Casualization: There's a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences. Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal. Regional Developments Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They've successfully entered markets like Japan & U.S. through quality production and localization efforts. WeChat Minigames Are Crushing It in China Technological Innovations Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, […]

Ömer Yakabagi January 9

Journal

Exploring the Mobile Mediation Market

I recently took a deep dive into the world of mobile mediation platforms and shared insights on how developers can maximize ad revenue. Here’s an overview of what I covered:📜 The Evolution of Mobile Mediation:Back in 2008, the App Store revolutionized app distribution, but discoverability quickly became a problem. Early on, featured placements by Apple or Google were the only ways to guarantee downloads. As the app ecosystem exploded, it was clear this wasn’t scalable. Enter Admob in 2009, bringing ads into apps, which transformed how developers monetized and acquired users. Mediation platforms emerged as the marketplace for networks to bid on inventory, ensuring publishers got the best price. Today, mediation platforms like Admob, Unity Level Play, and Applovin MAX are essential for any developer.💰 What You Get Paid for Ads:Ad revenue boils down to two key metrics: eCPM (Effective […]

Felix Braberg January 9

Journal

Why playable ads kick ass in UA: 101 guide

Actions speak louder than words. Doing is always better than showing. Don’t talk about buying your wife flowers. Buy them. It’s the same with playable ads. Why show what your game is about when you can get people to play it? Video ads get boring too, and playable ads can add some spice to your UA campaigns. For the unfamiliar, playable ads are minigames that give users a brief glimpse of what your game looks like. Here’s everything you need to know about them. More: How to Create Playables Where did playable ads come from? Playable ads used to be developed by ad networks for advertisers. However, advertisers didn’t have the control to test or experiment with different creatives. Now, there are a lot of drag-and-drop tools that make it easy to develop. Alternatively, you can also easily produce them […]

Matej Lancaric January 5

Journal

The Power of Partnerships in Gaming

Welcome back to The Power of Partnership, your monthly dive into the most exciting collaborations in the world of mobile gaming! This series is all about exploring how partnerships between games and iconic franchises bring fresh, engaging content to players and redefine what’s possible in the gaming industry. In this edition, we’re highlighting recent standout collaborations that showcase creativity, innovation, and community impact. Monopoly GO x Marvel From September 26th to December 5th, Monopoly GO! brought the Marvel universe into its gameplay with an epic collaboration featuring iconic superheroes like Spider-Man, Wolverine, Deadpool, and the Avengers. Players could collect 20 special sticker sets, trade with friends, and unlock exclusive Marvel-themed tokens and shields by completing sticker albums. The collaboration introduced thrilling events like Avengers Racers, a revamped Tycoon Racers event with bumper cars inspired by Marvel heroes, and the Amazing […]

Michael Kopelovich December 23

Journal

2025 App Marketing Predictions

As we approach 2025, the mobile app marketing landscape continues to evolve at breakneck speed. Marketers must adapt to ever-changing user behaviors, technological advancements, and competitive dynamics. Here are the key predictions for app marketing in 2025 across major areas like brand advertising, gaming, non-gaming apps, user acquisition, and more. 1. Brand Advertising Takes Center Stage With rising acquisition costs and privacy-first policies, brand advertising is set to become a cornerstone of app marketing strategies in 2025. Apps will shift focus from direct-response campaigns to building long-term brand equity. Key trends include: OTT and CTV Growth: More brands will explore connected TV (CTV) and over-the-top (OTT) platforms for engaging storytelling and cross-device targeting. AI-Powered Personalization: Advanced AI tools will enable hyper-personalized campaigns that resonate deeply with target audiences. Sustainability Messaging: As consumers increasingly prioritize sustainability, app brands will integrate eco-conscious themes into their […]

Doruk Kasoglu December 20

mobilegamemarketing

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