Create new Creatives Winners on Meta

📈 Testing Creatives effectively is the key to scaling your mobile game campaigns. 1️⃣ Run Creative Tests in a separate Ad Account2️⃣ Add your Best Creative as a benchmark and 5 - 10 new Creative Concepts to a new campaign3️⃣ Set Custom Rules for each Creative with at least 100 conversions or 10K Impressions depending on your goals4️⃣ Run the campaign in your best-performing countries5️⃣ Add the Creative winners to your BAU Campaign and continue to iterate on them via: Gaming Growth

Richard Kos August 19

Journal

🚨New Features in Meta AGAIN!🚨

It seems that Meta has been introducing many new changes to its platform lately. Last week, I showed you the ad fatigue warning and this week I saw two new updates. The first one is a new creative format called "FLEXIBLE" which allows you to mix videos and banners within the same asset item so the algorithm can decide the format for each user. You can add up to 10 creatives mixing different sizes and formats. I feel that this is the next step after the Advantage Creatives toggle (I think that was the name) that they previously had at the ad group level. This allowed you to upload creatives in the same way but you just had one creative item with ALL the assets within it. In this case, you can have multiple items with multiple assets within each […]

David Vargas June 21

Highlights

EU Investigating Google, Meta, Apple for Playing Unfair

You know it's serious when the EU starts poking around the digital playground, and now, DMA is giving Meta, Apple, and Alphabet a run for their money! DMA - Digital Markets Act is like the referee of the digital game, ensuring fair play and preventing any one player from hogging the ball. But it seems like Meta, Apple, and Alphabet might've been trying to bend the rules a bit too much. Margrethe Vestager, the EU's antitrust bigwig, and Thierry Breton, the industry's head honcho, dropped the bombshell on Monday, announcing investigations into these tech titans. If found guilty, they could be looking at fines worth up to 10% of their yearly earnings – ouch! And it's not just a slap on the wrist these companies are facing. Earlier this month, Apple got a hefty €1.8 billion fine for trying to […]

Gamigion March 27

Meta