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2023 proved to be equally challenging for the mobile market as its predecessor, as user spending dipped by approximately 3.5%, following the declining trend observed in 2022. Despite this, key genres remained relatively unaffected, with download rates maintaining stability. Revenues decline was unevenly distributed across genres, with some experiencing more pronounced impacts while others thrived. Additionally, there was a noticeable decrease in both the quantity and success rate of new releases. AppMagic aimed to answer the following questions: When releasing a game in 2024, which genre should I choose to make the most of it? How do I operate an existing project in order to maintain and increase earnings? Countries and Genres Examined For the Research The study primarily delves into the performance of the mobile games market across Tier-1 West countries, encompassing nations such as the US, the UK, […]