AppLovin & Adjust: 2024 Gaming App Insights

We all know that nobody likes 1000-words articles, but this one worths it! Let's take a deep dive into Adjust data and hear from AppLovin and SparkLabs for expert insights on implementing the right marketing mix and activating the right channels, leveraging CTV for maximum impact, and creating high-quality creatives at scale. State of Play on the Mobile Games Market Gaming app installs and sessions faced challenges in 2023, with a 2% decrease in installs and a 7% drop in sessions. However, there's a positive shift in Q4 2023, with installs increasing by 7%, a trend expected to continue. Sessions in Jan'24 rose by 3% compared to Jan'23. While LATAM was the only region with YoY growth in 2023, Q4 showed significant improvement. APAC saw a 3% increase in YoY installs, EMEA rose by 12%, North America by 6%, and […]

Ömer Yakabagi March 29

Journal

Mobile Gaming: AppsFlyer 2024 Performance Index

In the realm of mobile marketing, deciding where to invest is like playing chess. AppsFlyer analyzed 19 billion app installs of over 30,000 apps, and factored 9 metrics covering market reach, user value and cost of media, ad spend. Tier 1 Markets Dominate - T2 takes 45% of High-performing Spots App marketing is truly a global playground: 19 markets for games on Android, and 10 on iOS. T1 markets command 77% of UA spend, while T2 getting 21%. T1 controlled the top 7 spots by overall score on iOS with a significant 55% higher average score than tier 2 countries. On Android, reach plays a big role with three massive tier 2 markets in the top 5 (India, Brazil, and Indonesia) with a smaller 27% gap between T1 & T2. While T1 markets are the obvious choices in most cases, […]

Ömer Yakabagi March 29

Highlights

MobileAction: Mobile Ad Trends Report 2023

Leveraging a database of over 70 million ads and collaborations with 50+ Ad Networks and DSPs, the report offers valuable insights for advertisers, publishers, and developers. App Store Games with Most Impressions Leading the pack is Royal Match, emphasizing the appeal of Match-3 Puzzle games like Candy Crush Saga. Travel Town and 1945 represent diverse interests with merge adventure and arcade shooter genres. Lords Mobile and Evony attract strategy enthusiasts with thematic content and historical settings. Puzzle games like Block Blast and Tile Connect appeal to casual gamers with simple yet engaging gameplay, while Viking Rise and Doomsday: Last Survivors cater to those seeking immersive experiences in strategy and survival gaming. App Store Top Ad Networks: Games On App Store, #1 is AdMob, showcasing Google's dominance in ad networks. Meta's platforms, including Facebook and Instagram, highlight the power of social […]

Gamigion March 28

Journal

Turkish Gaming Revolution: Insights and Analysis from 2023

Published by Gaming in Turkey, Turkiye's gaming scene just got a juicy new report, a treasure chest full of secrets. Local Gaming Publishers: The report sheds light on the diverse array of local gaming publishers operating within Turkey, showcasing their contributions to the vibrant gaming ecosystem. Popular Game Genres: Through meticulous analysis, Gaming in Turkey identifies the most prevalent game genres within the Turkish market, offering invaluable data for developers and publishers seeking to tailor their offerings to local preferences. Player Behaviors: Understanding player behaviors is crucial for success in the gaming industry. The report provides valuable insights into the habits, preferences, and trends shaping the gaming habits of Turkish players. Investments in the Industry: With the gaming industry experiencing rapid growth globally, understanding investment trends is essential. Gaming in Turkey's report offers an in-depth analysis of investments within the […]

Ömer Yakabagi March 3

Highlights

Industry Report by Xsolla: Steady Growth in 2024

Xsolla's Winter 2024 report: Unveiling gaming trends that'll make you go 'Whoa!' Dive into the gaming world's rollercoaster ride and get the scoop to steer your biz in the right direction! Berkley Egenes emphasizes that the launch of The State of Play Winter 2024 Edition highlights the gaming industry's notable transformation. CMO Berkley Egenes highlights that according to Xsolla's projections, the global games market is set for consistent expansion, reaching revenues of $211.2 billion by 2025. The dominance of mobile gaming is anticipated, contributing an estimated $103.1 billion primarily from user spending. Cloud gaming is also identified as a major disruptor, poised to generate around $8.2 billion in revenue. Furthermore, the VR gaming sector is forecasted to grow, yielding approximately $3.2 billion in revenue by 2024. More: State of Mobile Gaming: Trends and Challenges by Data.ai.

Gamigion February 22

Journal

NewZoo: 2024 Gaming Market Trends

Newzoo's 2024 report on game trends is out, promising to revolutionize the gaming industry. It delves into the key factors shaping gaming in the coming year, from new releases to tech advancements. A Preview on Gaming Trends Here are some of the pivotal gaming trends for 2024, as forecasted by NewZoo, shedding light on the anticipated dynamics shaping the industry. Global games market to rebound in 2024: After a decline in 2022 followed by a slight recovery in 2023, the global games market is poised for a significant rebound in 2024. Key drivers include the expanding user bases of Xbox Series and PlayStation 5, alongside the growth in live-service games and back catalog sales. Despite privacy challenges, mobile gaming is also expected to see an upswing. Xbox's Strategic Entry into the Mobile Market: In 2024, Xbox is set to introduce […]

Ömer Yakabagi February 9

Highlights

Turkish Gaming Ecosystem in 2023: Strong Nevertheless

Invest in Türkiye recently unveiled its report, "The State of Turkish Gaming Ecosystem," offering insights into the industry's trends, challenges, and prospects. Despite certain setbacks in early 2022, like the pandemic's end and global conflicts, the Turkish mobile gaming sector proved resilient, with significant acquisitions highlighting its strength. Turkish mobile gaming landscape boasts 740 active studios, 12 incubation centers, 21 acceleration programs, 2 clusters, and 8 dedicated investment funds, positioning it as a European leader after the UK. The Turkish mobile gaming's evolution dates back to the 2010s, marked by the establishment of startup support mechanisms like the Venture Capital Investment Fund (VCIF), which saw significant changes in 2020. This shift, alongside success stories, spurred corporate interest, with 80 active Corporate Venture Capitalists participating in 37% of deals in the first nine months of 2023. From Exits to Hubs: Turkey's […]

Gamigion January 6

GamingReport