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There Is No Single Right Approach To A Feature

There's no single right approach to a feature or a game. I learned this lesson early on at Playrix.Years ago, I reviewed a new feature prototype for Fishdom.It was complex, experimental, and heavily inspired by another game.After playing, I felt the prototype missed the mark.The feature didn't evoke the desired emotions like its reference.So, I prepared detailed feedback:• Pointed out the flaws and differences• Suggested changes to align it closer to the referenceI was confident my feedback was perfect.I thought I found the only "right answer," as if it was a math equation.Later on, my mentor looked at my feedback and said:💬 "Anton, your feedback boils down to remaking everything from scratch to get closer to the initial reference.While that may be valid, did you consider finding something that works well and could be developed in a new direction, even […]

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Game Publishers vs Investors: Key Differences

I have made deals with both investors and publishers. Here are the key differences between them based on my experience: Funding 💰- Publisher: Provides milestone-based funding specifically for the game.- Investor: Provides lump-sum or structured equity investments for the company.Terms & Ownership 📜- Publisher: Takes 30-70% of game revenue, may own the game IP, and covers their costs before distributing profits.- Investor: Takes 20-40% equity in your company, with the IP remaining yours.Focus 🎯- Publisher: Seeks marketable concepts, high success potential, clear USPs, and alignment with their portfolio.- Investor: Looks for great founders, a cohesive team, and a strong, innovative vision.Deal Speed ⏳- Publisher: Faster (1-3 months) with a detailed publishing agreement.- Investor: Slower (3-6 months) due to due diligence, legal issues, and incorporation.Additional Value 🌟- Publisher: Handles marketing, distribution, game feedback, QA, and localization.- Investor: May provide marketing loans […]

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