How to Increase Game Retention?

Here is a step-by-step algorithm for making a decision: 1. Enhance the Tutorial: Ensure the FTUE is clear and concise. 2. Engage Players Early: Make the game's start fun and intuitive. 3. Consistency in Gameplay: Match gameplay with creatives and ASO. 4. Clear Goals: Make sure players understand their tasks. 5. Add Engagement Mechanics: Include features like win streaks and daily bonuses. 6. Optimize Stability: Ensure technical stability and smooth performance. 7. Adjust Difficulty: Continuously improve difficulty, UX, and gameplay. 8. Monitor and Fix Churn: Use analytics to identify and fix high churn points. 9. Introduce Progression Systems: Provide leveling and character upgrades. 10. Add Variety: Introduce new mechanics over time. 11. Increase Content: Ensure there is enough content for players. 12. Enhance Rewards: Engage players with valuable rewards. 13. Social Features: Enable player interaction. 14. Balance Economy: Keep the […]

Anton Slashcev July 22

Journal

Game Retention Cheatsheet

To improve retention, it's necessary to deconstruct the factors influencing it. Here’s a cheatsheet on how to keep players engaged from the start: I. Short-Term Retention (Day 1-3) 1) Onboarding:🎯 Clear objectives🧠 Minimal cognitive load⚡ Immediate action2) First Impressions:🎨 Strong graphics and good readability🖱️ Intuitive UI/UX📜 Compelling story hook3) Core Gameplay Loop:🎮 Fun & engaging gameplay📏 Easy-to-understand rules🎁 Rewarding sessions II. Mid-Term Retention (Day 3-30) 1) Game Depth:♟️ Diverse strategies🆕 New mechanics🗺️ Side quests2) Live-Ops:🔄 Regular updates🎉 Events⏳ Limited-time content3) Progression & Difficulty:🏆 Balanced challenges📈 Satisfying progression4) Engagement Mechanics:🎁 Daily bonuses🗓️ Quests🔔 Push notifications III. Long-Term Retention (Day 30-360) 1) Meta and Long-Term Goals📑 Narrative🏡 Decor👤 Character customization🎨 Cosmetic items2) Endgame content and loop 🏁3) Social engagement👪 Community Features:🛡️ Guilds and Clans🏅 Leaderboards🤝 Co-op, PvE & PvP events4) Balanced economy ⚖️5) Technical Stability🛠️ Continuous optimization🐛 Bug fixes IV. Monetization 💸 […]

Anton Slashcev June 17

Journal

Candy Crush Saga’s Unique Challenge For More Lives

The innovative challenge mechanism activates in Candy Crush Saga by King when a player has exhausted all lives, presenting an exclusive opportunity for an additional attempt to conquer the level. This unique feature, offers a player the chance to earn 1 life as a reward for successful completion of the level. This daily-available challenge surfaces once all lives are depleted, opening a challenge window that grants players an extra shot at level completion, making it a strategic and engaging addition to the game's dynamics. ✅ 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐏𝐥𝐚𝐲𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 By offering an additional attempt after all lives are spent, the game effectively encourages players to continue engaging with it, even after facing setbacks. This can increase the time spent in the game and improve player retention rates. ✅ 𝐑𝐞𝐰𝐚𝐫𝐝𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 The incentive of receiving an extra life for completing the challenge […]

Oxana Fomina April 29

Journal

Innovative Daily Bonus Strategies On Retention and Monetization

Developers continually optimize and innovate within their games and events to enhance the player experience and foster deeper engagement, retention, and monetization strategies. A notable trend is the evolution of universally applied mechanics, offering fresh approaches to captivate players. A prime example that caught my attention is the implementation of a Daily Bonus in two notable games: Candy Crush Soda Saga by King implements a three-tiered daily bonus system. The first reward is granted immediately upon the player's login, with subsequent rewards available 4 hours after the previous one is claimed. This incentivizes players to log in multiple times throughout the day, enhancing player engagement. Should a player fail to return within the same day, they're greeted with a visual representation of missed opportunities upon their next login, subtly encouraging a habit of regular play. This strategy is particularly effective […]

Oxana Fomina February 5

gameretention